# Hightouch alternatives: what AI models name instead, September 2026 GTM AI Recommendation Index, September 2026 Edition. 739 of the 1,080 answers in the 5 categories where Hightouch holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/hightouch/alternatives/ ## Named instead, most often (every category and segment added) - Segment: 38 - Salesforce Data Cloud: 30 - LiveRamp: 25 - Mixpanel: 25 - Amplitude: 20 - Google Analytics 4: 20 ## Data warehouse and reverse ETL for marketing **Small business**: 22 of 72 answers did not name Hightouch (Hightouch is #1 of 17 at 39%). - BigQuery: first choice in 6 of those 22 - Census: first choice in 2 of those 22 - Polytomic: first choice in 2 of those 22 - Databricks: first choice in 1 of those 22 - Hevo: first choice in 1 of those 22 - Hightouch Free Tier: first choice in 1 of those 22 - Metabase: first choice in 1 of those 22 - MotherDuck: first choice in 1 of those 22 **Mid-market**: 21 of 72 answers did not name Hightouch (Hightouch is #1 of 14 at 42%). - BigQuery: first choice in 4 of those 21 - Weld: first choice in 2 of those 21 - Adapters: first choice in 1 of those 21 - ClicData: first choice in 1 of those 21 - DuckDB: first choice in 1 of those 21 - Funnel: first choice in 1 of those 21 - Improvado: first choice in 1 of those 21 - Multiwoven: first choice in 1 of those 21 **Enterprise**: 15 of 72 answers did not name Hightouch (Hightouch is #1 of 13 at 44%). - Airbyte: first choice in 1 of those 15 - BigQuery: first choice in 1 of those 15 - Improvado: first choice in 1 of those 15 - Snowflake: first choice in 1 of those 15 - Weld: first choice in 1 of those 15 ## Customer data platforms **Small business**: 43 of 72 answers did not name Hightouch (Hightouch is #4 of 11 at 6%). - Segment: first choice in 10 of those 43 - HubSpot: first choice in 6 of those 43 - RudderStack: first choice in 5 of those 43 - Brevo: first choice in 4 of those 43 - Klaviyo: first choice in 4 of those 43 - BlueConic: first choice in 1 of those 43 - HubSpot CDP: first choice in 1 of those 43 - HubSpot CRM: first choice in 1 of those 43 **Mid-market**: 43 of 72 answers did not name Hightouch (Hightouch is #2 of 12 at 20%). - Segment: first choice in 7 of those 43 - RudderStack: first choice in 4 of those 43 - BlueConic: first choice in 1 of those 43 - HubSpot: first choice in 1 of those 43 - HubSpot Customer Platform: first choice in 1 of those 43 - Jitsu: first choice in 1 of those 43 - Segment's free tiers: first choice in 1 of those 43 **Enterprise**: 55 of 72 answers did not name Hightouch (Hightouch is #4 of 10 at 7%). - Salesforce Data Cloud: first choice in 13 of those 55 - Microsoft Dynamics 365 Customer Insights: first choice in 5 of those 55 - Tealium: first choice in 5 of those 55 - Treasure Data: first choice in 5 of those 55 - Segment: first choice in 3 of those 55 - ActionIQ: first choice in 1 of those 55 - Adobe Real-Time CDP: first choice in 1 of those 55 - Ortto: first choice in 1 of those 55 ## Identity resolution **Small business**: 57 of 72 answers did not name Hightouch (Hightouch is #9 of 15 at 2%). - CustomerLabs 1PD Ops: first choice in 7 of those 57 - Segment: first choice in 7 of those 57 - FullContact: first choice in 4 of those 57 - Leadpipe: first choice in 4 of those 57 - Prospeo: first choice in 4 of those 57 - RB2B: first choice in 4 of those 57 - HubSpot Breeze Intelligence: first choice in 3 of those 57 - Apollo.io: first choice in 2 of those 57 **Mid-market**: 47 of 72 answers did not name Hightouch (Hightouch is #1 of 18 at 15%). - LiveRamp: first choice in 8 of those 47 - Tealium: first choice in 4 of those 47 - Amperity: first choice in 2 of those 47 - Apollo.io: first choice in 2 of those 47 - CustomerLabs 1PD Ops: first choice in 2 of those 47 - Leadpipe: first choice in 2 of those 47 - Segment: first choice in 2 of those 47 - Adobe Real-Time CDP: first choice in 1 of those 47 **Enterprise**: 59 of 72 answers did not name Hightouch (Hightouch is #6 of 13 at 2%). - LiveRamp: first choice in 17 of those 59 - Salesforce Data Cloud: first choice in 6 of those 59 - Amperity: first choice in 3 of those 59 - LiveRamp Identity Resolution: first choice in 3 of those 59 - ZoomInfo: first choice in 3 of those 59 - Acxiom: first choice in 2 of those 59 - Adobe Real-Time CDP: first choice in 2 of those 59 - Leadspace: first choice in 2 of those 59 ## Data management platforms **Small business**: 64 of 72 answers did not name Hightouch (Hightouch is #5 of 13 at 2%). - Apollo.io: first choice in 6 of those 64 - Segment: first choice in 6 of those 64 - Airtable: first choice in 4 of those 64 - ClicData: first choice in 4 of those 64 - Fivetran: first choice in 4 of those 64 - BigQuery: first choice in 3 of those 64 - HubSpot: first choice in 3 of those 64 - Snowflake: first choice in 3 of those 64 **Mid-market**: 51 of 72 answers did not name Hightouch (Hightouch is #2 of 11 at 11%). - Snowflake: first choice in 5 of those 51 - BigQuery: first choice in 3 of those 51 - Databricks: first choice in 3 of those 51 - Segment: first choice in 3 of those 51 - Lotame: first choice in 2 of those 51 - RudderStack: first choice in 2 of those 51 - AdRoll ABM: first choice in 1 of those 51 - Adobe Real-Time CDP B2B Edition: first choice in 1 of those 51 **Enterprise**: 60 of 72 answers did not name Hightouch (Hightouch is #5 of 13 at 5%). - Salesforce Data Cloud: first choice in 8 of those 60 - Adobe Real-Time CDP: first choice in 5 of those 60 - Adobe Audience Manager: first choice in 4 of those 60 - Informatica Intelligent Data Management Cloud: first choice in 4 of those 60 - Snowflake: first choice in 4 of those 60 - Databricks: first choice in 3 of those 60 - Snowflake Data Cloud: first choice in 3 of those 60 - Tealium: first choice in 3 of those 60 ## Customer intelligence and data science **Small business**: 71 of 72 answers did not name Hightouch. - Mixpanel: first choice in 17 of those 71 - Google Analytics 4: first choice in 12 of those 71 - PostHog: first choice in 12 of those 71 - HubSpot: first choice in 8 of those 71 - Amplitude: first choice in 5 of those 71 - HubSpot Marketing Hub: first choice in 5 of those 71 - Apollo.io: first choice in 2 of those 71 - Factors.ai: first choice in 2 of those 71 **Mid-market**: 64 of 72 answers did not name Hightouch (Hightouch is #6 of 14 at 2%). - Google Analytics 4: first choice in 8 of those 64 - Amplitude: first choice in 7 of those 64 - HubSpot Marketing Hub: first choice in 5 of those 64 - Mixpanel: first choice in 5 of those 64 - PostHog: first choice in 3 of those 64 - Adobe Customer Journey Analytics: first choice in 2 of those 64 - Dreamdata: first choice in 2 of those 64 - Fullstory: first choice in 2 of those 64 **Enterprise**: 67 of 72 answers did not name Hightouch (Hightouch is #10 of 14 at 0%). - Adobe Customer Journey Analytics: first choice in 10 of those 67 - Amplitude: first choice in 8 of those 67 - Gainsight: first choice in 3 of those 67 - Mixpanel: first choice in 3 of those 67 - Salesforce Data Cloud: first choice in 3 of those 67 - 6sense: first choice in 2 of those 67 - Adobe Customer Journey Analytics (CJA) B2B Edition: first choice in 2 of those 67 - Medallia Experience Cloud: first choice in 2 of those 67 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.