# Heap alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 367 of the 432 answers in the 2 categories where Heap holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/heap/alternatives/

## Named instead, most often (every category and segment added)

- PostHog: 54
- Amplitude: 51
- Mixpanel: 51
- Google Analytics 4: 23
- Pendo: 21
- Adobe Customer Journey Analytics: 12

## Product analytics

**Small business**: 55 of 72 answers did not name Heap (Heap is #6 of 8 at 4%).

- PostHog: first choice in 28 of those 55
- Mixpanel: first choice in 17 of those 55
- Google Analytics 4: first choice in 3 of those 55
- Pendo: first choice in 3 of those 55
- Amplitude: first choice in 2 of those 55
- Statsig: first choice in 1 of those 55

**Mid-market**: 54 of 72 answers did not name Heap (Heap is #8 of 8 at 0%).

- PostHog: first choice in 11 of those 54
- Amplitude: first choice in 10 of those 54
- Mixpanel: first choice in 9 of those 54
- Pendo: first choice in 3 of those 54
- Amplitude Analytics: first choice in 1 of those 54
- Countly: first choice in 1 of those 54
- Google Analytics 4: first choice in 1 of those 54
- LogRocket: first choice in 1 of those 54

**Enterprise**: 56 of 72 answers did not name Heap (Heap is #4 of 9 at 2%).

- Amplitude: first choice in 24 of those 56
- Pendo: first choice in 15 of those 56
- Mixpanel: first choice in 6 of those 56
- PostHog: first choice in 2 of those 56
- Amplitude Analytics: first choice in 1 of those 56
- Klaritics: first choice in 1 of those 56
- NetSpring: first choice in 1 of those 56
- Qrvey: first choice in 1 of those 56

## Customer intelligence and data science

**Small business**: 64 of 72 answers did not name Heap (Heap is #8 of 10 at 0%).

- Mixpanel: first choice in 12 of those 64
- Google Analytics 4: first choice in 11 of those 64
- PostHog: first choice in 10 of those 64
- HubSpot: first choice in 8 of those 64
- HubSpot Marketing Hub: first choice in 4 of those 64
- Amplitude: first choice in 3 of those 64
- Apollo.io: first choice in 2 of those 64
- Factors.ai: first choice in 2 of those 64

**Mid-market**: 68 of 72 answers did not name Heap (Heap is #14 of 14 at 0%).

- Google Analytics 4: first choice in 8 of those 68
- Amplitude: first choice in 5 of those 68
- Segment: first choice in 5 of those 68
- HubSpot Marketing Hub: first choice in 4 of those 68
- Mixpanel: first choice in 4 of those 68
- PostHog: first choice in 3 of those 68
- Adobe Customer Journey Analytics: first choice in 2 of those 68
- Dreamdata: first choice in 2 of those 68

**Enterprise**: 70 of 72 answers did not name Heap (Heap is #11 of 14 at 0%).

- Adobe Customer Journey Analytics: first choice in 10 of those 70
- Amplitude: first choice in 7 of those 70
- Salesforce Data Cloud: first choice in 4 of those 70
- Gainsight: first choice in 3 of those 70
- Mixpanel: first choice in 3 of those 70
- 6sense: first choice in 2 of those 70
- Adobe Customer Journey Analytics (CJA) B2B Edition: first choice in 2 of those 70
- Medallia Experience Cloud: first choice in 2 of those 70

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.