# GWI alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 185 of the 252 answers in the 1 category where GWI holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/gwi/alternatives/

## Named instead, most often (every category and segment added)

- SparkToro: 28
- Google Analytics 4: 10
- Apollo.io: 6
- Awario: 6
- Delve AI: 6
- Qualtrics: 5

## Audience and consumer insights platforms

**Small business**: 68 of 84 answers did not name GWI (GWI is #3 of 17 at 10%).

- SparkToro: first choice in 19 of those 68
- Delve AI: first choice in 6 of those 68
- Google Analytics 4: first choice in 6 of those 68
- Apollo.io: first choice in 4 of those 68
- SurveyMonkey: first choice in 4 of those 68
- Awario: first choice in 3 of those 68
- LinkedIn Sales Navigator: first choice in 3 of those 68
- DemandSense: first choice in 2 of those 68

**Mid-market**: 65 of 84 answers did not name GWI (GWI is #2 of 11 at 13%).

- SparkToro: first choice in 9 of those 65
- Google Analytics 4: first choice in 4 of those 65
- Wynter: first choice in 4 of those 65
- Awario: first choice in 3 of those 65
- ZoomInfo: first choice in 3 of those 65
- Apollo.io: first choice in 2 of those 65
- HubSpot Marketing Hub: first choice in 2 of those 65
- LinkedIn Analytics: first choice in 2 of those 65

**Enterprise**: 52 of 84 answers did not name GWI (GWI is #1 of 14 at 22%).

- Qualtrics: first choice in 5 of those 52
- 6sense: first choice in 4 of those 52
- Demandbase: first choice in 3 of those 52
- Talkwalker: first choice in 2 of those 52
- Amazon QuickSight: first choice in 1 of those 52
- Audiense: first choice in 1 of those 52
- Brandwatch Consumer Intelligence: first choice in 1 of those 52
- Delphi Group: first choice in 1 of those 52

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.