# Gusto: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 14 models. Page: https://gtm-ai-index.com/vendors/gusto/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Referral and partner programs | 0% | 49 | 0% | 1 |
| Sales commissions and incentive compensation | 0% | 22 | 0% | 1 |

## What the models said for it

- "All-in-One HR Suites: (Lower cost, but less flexible) *BambooHR, Gusto, Zenefits.*" (Qwen 3.7 Flash, Referrals)
- "For SMBs: BambooHR or Gusto" (GLM 4.7 FlashX, Commissions)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Referral and partner programs: 0% to 0%, ±0. New · not ranked in September 2026 · rank 49 of 112.
- Sales commissions and incentive compensation: 0% to 0%, ±0. New · not ranked in September 2026 · rank 22 of 47.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.