# Guru: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 33 judge labels across 4 categories by 12 of 12 models. Page: https://gtm-ai-index.com/vendors/guru/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Knowledge base and self-service | 4% | 7 | 0% | 27 |
| Sales enablement and content | 4% | 10 | 0% | 4 |
| Community platforms | 0% | 24 | 0% | 1 |
| Sales coaching and training | 0% | 69 | 0% | 1 |

## What the models said for it

- "Guru if your main need is knowledge sharing and quick rep access to content" (Perplexity Sonar, Sales enablement)
- "Guru (Best for Sales, CS, & Revenue Ops Enablement)" (Gemini 3.5 Flash, Knowledge base)
- "HubSpot Sales Hub free tier + Guru free tier" (Llama 4 Maverick, Sales enablement)
- "start with Guru for internal alignment" (Qwen 3.7 Flash, Knowledge base)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.