# Guru alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 185 of the 216 answers in the 1 category where Guru holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/guru/alternatives/

## Named instead, most often (every category and segment added)

- Notion: 34
- Zendesk: 14
- Freshdesk: 11
- Helpjuice: 11
- Confluence: 10
- Slite: 9

## Knowledge base and self-service

**Small business**: 65 of 72 answers did not name Guru (Guru is #13 of 16 at 0%).

- Notion: first choice in 23 of those 65
- Slite: first choice in 9 of those 65
- Freshdesk: first choice in 5 of those 65
- Help Scout: first choice in 4 of those 65
- Plain: first choice in 3 of those 65
- Zoho Desk: first choice in 3 of those 65
- Confluence: first choice in 2 of those 65
- Helpable: first choice in 2 of those 65

**Mid-market**: 62 of 72 answers did not name Guru (Guru is #7 of 16 at 4%).

- Notion: first choice in 11 of those 62
- Document360: first choice in 6 of those 62
- Freshdesk: first choice in 6 of those 62
- Confluence: first choice in 4 of those 62
- BookStack: first choice in 3 of those 62
- Helpjuice: first choice in 3 of those 62
- Zendesk: first choice in 3 of those 62
- ProProfs Knowledge Base: first choice in 2 of those 62

**Enterprise**: 58 of 72 answers did not name Guru (Guru is #6 of 11 at 2%).

- Zendesk: first choice in 11 of those 58
- Helpjuice: first choice in 8 of those 58
- Confluence: first choice in 4 of those 58
- Plain: first choice in 2 of those 58
- Pylon: first choice in 2 of those 58
- Zendesk Guide: first choice in 2 of those 58
- Bloomfire: first choice in 1 of those 58
- Document360: first choice in 1 of those 58

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.