# GrowSurf alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 373 of the 432 answers in the 2 categories where GrowSurf holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/growsurf/alternatives/

## Named instead, most often (every category and segment added)

- Smile.io: 38
- Referral Rock: 26
- Extole: 20
- PartnerStack: 20
- Referral Factory: 18
- ReferralCandy: 17

## Loyalty, advocacy and referrals

**Small business**: 59 of 72 answers did not name GrowSurf (GrowSurf is #6 of 11 at 0%).

- Smile.io: first choice in 23 of those 59
- Referral Rock: first choice in 7 of those 59
- Referral Factory: first choice in 6 of those 59
- ReferralCandy: first choice in 4 of those 59
- Cello: first choice in 2 of those 59
- CustomerGauge: first choice in 2 of those 59
- BON Loyalty: first choice in 1 of those 59
- Gratisfaction: first choice in 1 of those 59

**Mid-market**: 66 of 72 answers did not name GrowSurf (GrowSurf is #4 of 18 at 5%).

- Smile.io: first choice in 10 of those 66
- Referral Rock: first choice in 8 of those 66
- Influitive: first choice in 5 of those 66
- Ambassador: first choice in 2 of those 66
- Referral Factory: first choice in 2 of those 66
- Base.ai: first choice in 1 of those 66
- Bubblehouse: first choice in 1 of those 66
- CustomerGauge: first choice in 1 of those 66

**Enterprise**: 71 of 72 answers did not name GrowSurf.

- Influitive: first choice in 11 of those 71
- Extole: first choice in 10 of those 71
- Talon.One: first choice in 10 of those 71
- Open Loyalty: first choice in 9 of those 71
- Annex Cloud: first choice in 7 of those 71
- Base.ai: first choice in 3 of those 71
- Voucherify: first choice in 3 of those 71
- Ambassador: first choice in 2 of those 71

## Referral and partner programs

**Small business**: 58 of 72 answers did not name GrowSurf (GrowSurf is #7 of 12 at 2%).

- PartnerStack: first choice in 7 of those 58
- ReferralCandy: first choice in 7 of those 58
- Referral Rock: first choice in 6 of those 58
- Referral Factory: first choice in 5 of those 58
- Smile.io: first choice in 5 of those 58
- FirstPromoter: first choice in 4 of those 58
- Kiflo: first choice in 2 of those 58
- Rewardful: first choice in 2 of those 58

**Mid-market**: 51 of 72 answers did not name GrowSurf (GrowSurf is #8 of 11 at 0%).

- PartnerStack: first choice in 8 of those 51
- ReferralCandy: first choice in 6 of those 51
- Viral Loops: first choice in 3 of those 51
- Ambassador: first choice in 2 of those 51
- JourneyBee: first choice in 2 of those 51
- Referral Factory: first choice in 2 of those 51
- Referral Rock: first choice in 2 of those 51
- ReferralHero: first choice in 2 of those 51

**Enterprise**: 68 of 72 answers did not name GrowSurf (GrowSurf is #12 of 13 at 0%).

- Extole: first choice in 10 of those 68
- Ambassador: first choice in 9 of those 68
- Impartner: first choice in 5 of those 68
- PartnerStack: first choice in 5 of those 68
- Talkable: first choice in 4 of those 68
- Impartner PRM: first choice in 3 of those 68
- Referral Factory: first choice in 3 of those 68
- Referral Rock: first choice in 3 of those 68

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.