# Google Meridian alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 183 of the 216 answers in the 1 category where Google Meridian holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/google-meridian/alternatives/

## Named instead, most often (every category and segment added)

- Dreamdata: 38
- Google Analytics 4: 18
- Measured: 10
- Adobe Marketo Measure: 8
- HockeyStack: 8
- SegmentStream: 8

## Attribution and marketing mix modeling

**Small business**: 57 of 72 answers did not name Google Meridian (Google Meridian is #10 of 18 at 4%).

- Dreamdata: first choice in 12 of those 57
- Google Analytics 4: first choice in 12 of those 57
- HubSpot Marketing Hub: first choice in 5 of those 57
- Triple Whale: first choice in 5 of those 57
- Ruler Analytics: first choice in 4 of those 57
- Forecastr: first choice in 3 of those 57
- Cometly: first choice in 2 of those 57
- Factors.ai: first choice in 2 of those 57

**Mid-market**: 60 of 72 answers did not name Google Meridian (Google Meridian is #7 of 22 at 3%).

- Dreamdata: first choice in 19 of those 60
- Google Analytics 4: first choice in 6 of those 60
- Recast: first choice in 6 of those 60
- Measured: first choice in 3 of those 60
- SegmentStream: first choice in 3 of those 60
- CaliberMind: first choice in 2 of those 60
- HockeyStack: first choice in 2 of those 60
- Improvado: first choice in 2 of those 60

**Enterprise**: 66 of 72 answers did not name Google Meridian (Google Meridian is #14 of 21 at 0%).

- Adobe Marketo Measure: first choice in 8 of those 66
- Dreamdata: first choice in 7 of those 66
- Measured: first choice in 7 of those 66
- HockeyStack: first choice in 6 of those 66
- SegmentStream: first choice in 5 of those 66
- Adobe Mix Modeler: first choice in 4 of those 66
- CaliberMind: first choice in 4 of those 66
- Rockerbox: first choice in 4 of those 66

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.