# Google Marketing Platform: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 7 judge labels across 4 categories by 5 of 14 models. Page: https://gtm-ai-index.com/vendors/google-marketing-platform/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Programmatic and display advertising | 2% | 15 | 0% | 1 |
| Search and social advertising platforms | 0% | 45 | 0% | 3 |
| Data clean rooms | 0% | 85 | 50% | 2 |
| SEO and content optimization platforms | 0% | 37 | 0% | 1 |

## What the models said for it

- "Start with The Trade Desk (or Display & Video 360 if you're already Google-centric)." (MiniMax M2.5, Programmatic)
- "you likely already have access to clean room technology effectively for "free."" (Qwen 3.7 Flash, Data clean rooms)

## And against it

- "Use these if you only care about attribution *inside* those apps. Avoid them if you need a universal view of your customer data." (Qwen 3.7 Flash, Data clean rooms)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Programmatic and display advertising: 0% to 2%, +2. Inside the floor by 9 points · rank 32 → 15 of 92.
- Search and social advertising platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 45 of 113.
- Data clean rooms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 85 of 100.
- SEO and content optimization platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 37 of 78.

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## In its own words

What Google Marketing Platform's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: A unified advertising and analytics platform for smarter marketing and better results. (https://marketingplatform.google.com/about/)
- For: Small businesses and large enterprises. (https://marketingplatform.google.com/about/)
- Free plan or trial: Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. (https://marketingplatform.google.com/about/)
- Customers named: Adidas, Deckers Brands

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.