# Google Keyword Planner: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 7 judge labels across 2 categories by 6 of 14 models. Page: https://gtm-ai-index.com/vendors/google-keyword-planner/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| SEO and content optimization platforms | 0% | 21 | 17% | 6 |
| Search and social advertising platforms | 0% | 73 | 0% | 1 |

## What the models said for it

- "Always cross-reference these cheap tools with Google Trends or Google Keyword Planner." (Qwen 3.7 Flash, SEO)
- "If you need a free option, start with Google Keyword Planner" (Mistral Small, SEO)
- "Provides keyword ideas, search volume, and competition levels" (Grok 4.1 Fast, SEO)
- "Google Keyword Planner (search volume validation)" (Mistral Small, SEO)

## And against it

- "one reviewer says it is not specific enough for organic SEO and is more suited to PPC work" (Perplexity Sonar, SEO)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- SEO and content optimization platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 25 → 21 of 78.
- Search and social advertising platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 53 → 73 of 113.

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## In its own words

What Google Keyword Planner's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Optimize with the right keyword (https://ads.google.com/)

## What it publishes

Every page ads.google.com exposes, read 2026-09-29: 10000 addresses. By kind, pages and the last 90 days:

- blog: 128 pages, 0 in the last 90 days, latest 2025-11-01
- case study: 117 pages, 0 in the last 90 days, latest 2026-03-30
- conference or event: 16 pages, 0 in the last 90 days, latest 2024-11-19
- comparison: 5 pages, 0 in the last 90 days, latest 2023-03-20
- template or tool: 10 pages, 4 in the last 90 days, latest 2026-09-18
- glossary or explainer: 5 pages, 0 in the last 90 days, latest 2023-03-20
- podcast or video: 64 pages, 0 in the last 90 days, latest 2026-04-08
- news or press: 340 pages, 0 in the last 90 days, latest 2026-01-22
- Recent: 2026-09-18 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/en-all/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-09-18 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/uk/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-09-17 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/aunz/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-09-17 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/in/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-04-08 podcast or video: Ads decoded s1e6 https://business.google.com/aunz/accelerate/podcasts/ads-decoded-s1e6
- Recent: 2026-04-08 podcast or video: Ads decoded s1e6 https://business.google.com/en-all/accelerate/podcasts/ads-decoded-s1e6

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.