# Google Display & Video 360: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 36 judge labels across 2 categories by 12 of 12 models. Page: https://gtm-ai-index.com/vendors/google-display-video-360/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Programmatic and display advertising | 0% | 9 | 21% | 28 |
| Video advertising | 0% | 52 | 38% | 8 |

## What the models said for it

- "The Trade Desk and DV360 are the main choices when you want broad reach across many publishers and premium CTV." (Perplexity Sonar, Programmatic)
- "DV360 (41%) ... Exclusive YouTube/GDN access; GA4 integration; strong CTV/video; unified attribution" (Grok 4.1 Fast, Programmatic)
- "Biggest inventory access of any DSP — display, video, YouTube, CTV, audio, native, and DOOH" (DeepSeek V4 Flash, Programmatic)
- "Best for: Google and YouTube-centered enterprises" (GLM 4.7 FlashX, Programmatic)

## And against it

- "Walled gardens (e.g., Google, Meta) that trade transparency for closed-loop reach—you can't independently validate their inventory" (MiniMax M2.5, Programmatic)
- "Enterprise options like The Trade Desk or Google DV360 often require $20K-$50K+ monthly minimums, which can be prohibitive." (Grok 4.1 Fast, Video ads)
- "Caution: Use with strong pre-bid filters and third-party verification; don't rely solely on DSP-native controls" (GLM 4.7 FlashX, Programmatic)
- "Requires roughly $35K–$50K/month to function efficiently — prohibitive for most mid-sized B2B companies" (DeepSeek V4 Flash, Programmatic)

## The company

Google Search; https://google.com; United States; founded 1997. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.