# Google Business Profile: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 8 judge labels across 3 categories by 5 of 12 models. Page: https://gtm-ai-index.com/vendors/google-business-profile/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Channel partner and local marketing | 0% | 28 | 0% | 4 |
| Review and reputation management | 0% | 52 | 33% | 3 |
| Retail, proximity and IoT marketing | 0% | 54 | 0% | 1 |

## What the models said for it

- "Native for Google reviews—monitor, respond, request via links. Essential start for locals; no multi-platform." (Grok 4.1 Fast, Reviews)
- "First-party tools: Google Business Profile, Yelp Business, Trustpilot Business" (GLM 4.7 FlashX, Reviews)
- "Essential foundation for local visibility - free and critical for local SEO." (MiniMax M2.5, Channel marketing)
- "Start with ProxiCall (free) or Google Business Profile (free)" (Mistral Small, Proximity)

## And against it

- "however, it lacks automation and cross-platform aggregation" (Qwen 3.7 Flash, Reviews)

## The company

Google Search; https://google.com; United States; founded 1997. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.