# Google Analytics 4 alternatives: what AI models name instead, September 2026 GTM AI Recommendation Index, September 2026 Edition. 954 of the 1,080 answers in the 5 categories where Google Analytics 4 holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/google-analytics-4/alternatives/ ## Named instead, most often (every category and segment added) - Amplitude: 81 - Mixpanel: 61 - HubSpot Content Hub: 43 - PostHog: 40 - Dreamdata: 39 - Surfer SEO: 36 ## Customer intelligence and data science **Small business**: 45 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #1 of 10 at 19%). - Mixpanel: first choice in 9 of those 45 - Amplitude: first choice in 5 of those 45 - HubSpot: first choice in 5 of those 45 - PostHog: first choice in 5 of those 45 - HubSpot Marketing Hub: first choice in 3 of those 45 - Apollo.io: first choice in 2 of those 45 - Factors.ai: first choice in 2 of those 45 - Cometly: first choice in 1 of those 45 **Mid-market**: 56 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #1 of 14 at 16%). - HubSpot Marketing Hub: first choice in 5 of those 56 - Segment: first choice in 5 of those 56 - Amplitude: first choice in 4 of those 56 - Mixpanel: first choice in 4 of those 56 - Adobe Customer Journey Analytics: first choice in 2 of those 56 - Dreamdata: first choice in 2 of those 56 - Fullstory: first choice in 2 of those 56 - Adobe Marketo Measure: first choice in 1 of those 56 **Enterprise**: 72 of 72 answers did not name Google Analytics 4. - Adobe Customer Journey Analytics: first choice in 10 of those 72 - Amplitude: first choice in 9 of those 72 - Salesforce Data Cloud: first choice in 4 of those 72 - Gainsight: first choice in 3 of those 72 - Mixpanel: first choice in 3 of those 72 - 6sense: first choice in 2 of those 72 - Adobe Customer Journey Analytics (CJA) B2B Edition: first choice in 2 of those 72 - Medallia Experience Cloud: first choice in 2 of those 72 ## Attribution and marketing mix modeling **Small business**: 47 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #2 of 18 at 16%). - Dreamdata: first choice in 9 of those 47 - HubSpot Marketing Hub: first choice in 4 of those 47 - Triple Whale: first choice in 4 of those 47 - Forecastr: first choice in 3 of those 47 - Ruler Analytics: first choice in 3 of those 47 - Cometly: first choice in 2 of those 47 - Factors.ai: first choice in 2 of those 47 - Google Meridian: first choice in 2 of those 47 **Mid-market**: 60 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #2 of 22 at 12%). - Dreamdata: first choice in 21 of those 60 - Recast: first choice in 7 of those 60 - Measured: first choice in 3 of those 60 - SegmentStream: first choice in 3 of those 60 - CaliberMind: first choice in 2 of those 60 - HockeyStack: first choice in 2 of those 60 - Improvado: first choice in 2 of those 60 - Mutinex: first choice in 2 of those 60 **Enterprise**: 72 of 72 answers did not name Google Analytics 4. - Adobe Marketo Measure: first choice in 10 of those 72 - Measured: first choice in 9 of those 72 - Dreamdata: first choice in 7 of those 72 - HockeyStack: first choice in 6 of those 72 - SegmentStream: first choice in 6 of those 72 - Adobe Mix Modeler: first choice in 5 of those 72 - CaliberMind: first choice in 4 of those 72 - Rockerbox: first choice in 4 of those 72 ## Product analytics **Small business**: 53 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #5 of 8 at 4%). - Mixpanel: first choice in 26 of those 53 - PostHog: first choice in 24 of those 53 - Amplitude: first choice in 5 of those 53 - Heap: first choice in 2 of those 53 - Pendo: first choice in 2 of those 53 **Mid-market**: 67 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #6 of 8 at 2%). - Amplitude: first choice in 21 of those 67 - Mixpanel: first choice in 13 of those 67 - PostHog: first choice in 9 of those 67 - Pendo: first choice in 5 of those 67 - Amplitude Analytics: first choice in 1 of those 67 - Countly: first choice in 1 of those 67 - LogRocket: first choice in 1 of those 67 - PostHog EU/self-hosted: first choice in 1 of those 67 **Enterprise**: 72 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #9 of 9 at 0%). - Amplitude: first choice in 37 of those 72 - Pendo: first choice in 17 of those 72 - Mixpanel: first choice in 6 of those 72 - Amplitude Analytics: first choice in 2 of those 72 - PostHog: first choice in 2 of those 72 - Heap: first choice in 1 of those 72 - Klaritics: first choice in 1 of those 72 - NetSpring: first choice in 1 of those 72 ## SEO and content optimization platforms **Small business**: 65 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #11 of 13 at 0%). - Surfer SEO: first choice in 18 of those 65 - Frase: first choice in 14 of those 65 - Semrush: first choice in 12 of those 65 - SE Ranking: first choice in 11 of those 65 - Ahrefs: first choice in 4 of those 65 - NeuronWriter: first choice in 4 of those 65 - Clearscope: first choice in 3 of those 65 - Mangools: first choice in 3 of those 65 **Mid-market**: 69 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #15 of 16 at 0%). - Semrush: first choice in 18 of those 69 - Surfer SEO: first choice in 18 of those 69 - Ahrefs: first choice in 9 of those 69 - Ubersuggest: first choice in 5 of those 69 - Clearscope: first choice in 3 of those 69 - Frase: first choice in 3 of those 69 - Mangools: first choice in 3 of those 69 - SE Ranking: first choice in 3 of those 69 **Enterprise**: 72 of 72 answers did not name Google Analytics 4. - Conductor: first choice in 22 of those 72 - BrightEdge: first choice in 6 of those 72 - Semrush: first choice in 5 of those 72 - seoClarity: first choice in 5 of those 72 - Botify: first choice in 3 of those 72 - MarketMuse: first choice in 3 of those 72 - HubSpot Marketing Hub: first choice in 2 of those 72 - BrightEdge Data Science Platform: first choice in 1 of those 72 ## Content marketing platforms **Small business**: 66 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #10 of 12 at 0%). - HubSpot Content Hub: first choice in 17 of those 66 - CoSchedule: first choice in 13 of those 66 - StoryChief: first choice in 5 of those 66 - Enji: first choice in 2 of those 66 - HubSpot Marketing Hub: first choice in 2 of those 66 - Notion: first choice in 2 of those 66 - Stackby: first choice in 2 of those 66 - ActiveCampaign: first choice in 1 of those 66 **Mid-market**: 66 of 72 answers did not name Google Analytics 4 (Google Analytics 4 is #8 of 11 at 0%). - HubSpot Content Hub: first choice in 17 of those 66 - Asana: first choice in 5 of those 66 - HubSpot Marketing Hub: first choice in 5 of those 66 - CoSchedule: first choice in 4 of those 66 - StoryChief: first choice in 3 of those 66 - Foleon: first choice in 2 of those 66 - Monday.com: first choice in 2 of those 66 - Buffer: first choice in 1 of those 66 **Enterprise**: 72 of 72 answers did not name Google Analytics 4. - HubSpot Content Hub: first choice in 9 of those 72 - Aprimo: first choice in 4 of those 72 - Optimizely CMS: first choice in 3 of those 72 - Optimizely Content Marketing Platform: first choice in 3 of those 72 - Sitecore Content Hub: first choice in 3 of those 72 - Adobe Experience Manager: first choice in 2 of those 72 - CoSchedule: first choice in 2 of those 72 - Contentful: first choice in 2 of those 72 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.