# Google Ads alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 158 of the 216 answers in the 1 category where Google Ads holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/google-ads/alternatives/

## Named instead, most often (every category and segment added)

- Skai: 37
- Marin Software: 14
- Optmyzr: 14
- Adzooma: 8
- Google Search Ads 360: 8
- Metadata.io: 5

## Search and social advertising platforms

**Small business**: 40 of 72 answers did not name Google Ads (Google Ads is #1 of 14 at 16%).

- Optmyzr: first choice in 6 of those 40
- Adzooma: first choice in 4 of those 40
- Google Ads Smart Campaigns: first choice in 2 of those 40
- HubSpot Ads: first choice in 2 of those 40
- LinkedIn Campaign Manager: first choice in 2 of those 40
- Ryze AI: first choice in 2 of those 40
- Semrush: first choice in 2 of those 40
- WordStream: first choice in 2 of those 40

**Mid-market**: 52 of 72 answers did not name Google Ads (Google Ads is #1 of 13 at 10%).

- Optmyzr: first choice in 6 of those 52
- Skai: first choice in 6 of those 52
- Marin Software: first choice in 5 of those 52
- Adzooma: first choice in 4 of those 52
- Metadata.io: first choice in 3 of those 52
- HubSpot Ads: first choice in 2 of those 52
- Smartly: first choice in 2 of those 52
- WordStream: first choice in 2 of those 52

**Enterprise**: 66 of 72 answers did not name Google Ads (Google Ads is #9 of 9 at 0%).

- Skai: first choice in 31 of those 66
- Marin Software: first choice in 9 of those 66
- Google Search Ads 360: first choice in 8 of those 66
- Adobe Advertising: first choice in 3 of those 66
- Metadata.io: first choice in 2 of those 66
- Optmyzr: first choice in 2 of those 66
- Smartly: first choice in 2 of those 66
- Sprinklr: first choice in 2 of those 66

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.