# Gong: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 188 judge labels across 14 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/gong/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Conversational intelligence and call recording | 14% | 3 | 49% | 63 |
| Revenue intelligence and forecasting | 12% | 3 | 35% | 63 |
| Sales coaching and training | 6% | 6 | 30% | 40 |
| Territory and quota planning | 2% | 14 | 0% | 2 |
| Value selling tools | 0% | 32 | 25% | 8 |
| Contact center quality assurance | 0% | 76 | 50% | 2 |
| Field sales tools | 0% | 22 | 0% | 2 |
| Sales gamification | 0% | 57 | 50% | 2 |
| AI SDR agents | 0% | 71 | 100% | 1 |
| Call tracking platforms | 0% | 26 | 0% | 1 |
| Competitive intelligence tools | 0% | 62 | 0% | 1 |
| Dashboards and data visualization | 0% | 26 | 0% | 1 |
| Market intelligence platforms | 0% | 64 | 0% | 1 |
| Sales intelligence and contact data | 0% | 33 | 0% | 1 |

## What the models said for it

- "1. Gong 🏆 ... Differentiator: The deepest after-the-call analytics on the market with behavioral benchmarking and revenue intelligence. Named a Leader in Gartner's 2025 Magic Quadrant." (Kimi K2, Sales coaching)
- "Gong pioneered the category by automatically recording and transcribing sales calls... Best For: Organizations prioritizing deep qualitative analysis of sales conversations and rep coaching." (Qwen 3.7 Flash, Revenue intel)
- "Gong is widely considered the market leader in Revenue Intelligence... If you have the budget ($1k-$1.5k/user/month) and want rigorous sales optimization, this is the one." (Qwen 3.7 Flash, Conversation intel)
- "The market-leading conversation intelligence platform focused on revenue analytics... For large sales teams needing deep revenue intelligence: Gong or Clari Copilot." (GLM 4.7 FlashX, Conversation intel)

## And against it

- "you should immediately bypass enterprise-level conversation intelligence (CI) giants like Gong and Chorus by ZoomInfo" (Gemini 3.5 Flash, Conversation intel)
- "Avoid Gong if your team is under 15\u201320 reps or if you lack a dedicated Revenue Operations (RevOps) professional" (Gemini 3.5 Flash, Revenue intel)
- "What to Avoid (Too Expensive for Limited Budgets) ... Enterprise-focused with mandatory platform fees" (Kimi K2, Revenue intel)
- "Gong.io — The Most Expensive and Complicated Option ... Pricing transparency issues (major red flag)" (DeepSeek V4 Flash, Conversation intel)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Sales coaching and training: 10% to 6%, −3. Inside the floor by 8 points · rank 2 → 6 of 124.
- Revenue intelligence and forecasting: 9% to 12%, +3. Inside the floor by 8 points · rank 4 → 3 of 76.
- Territory and quota planning: 0% to 2%, +2. New · not ranked in September 2026 · rank 14 of 123.
- Conversational intelligence and call recording: 13% to 14%, +1. Inside the floor by 10 points · rank 3 of 91, unchanged.
- Value selling tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 32 of 116.
- Contact center quality assurance: 0% to 0%, ±0. New · not ranked in September 2026 · rank 76 of 81.
- Field sales tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 22 of 94.
- Sales gamification: 0% to 0%, ±0. New · not ranked in September 2026 · rank 57 of 64.
- AI SDR agents: 0% to 0%, ±0. Inside the floor by 11 points · rank 61 → 71 of 77.
- Call tracking platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 26 of 63.
- Competitive intelligence tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 62 of 86.
- Dashboards and data visualization: 0% to 0%, ±0. New · not ranked in September 2026 · rank 26 of 52.
- Market intelligence platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 64 of 172.
- Sales intelligence and contact data: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 33 of 52.

## The company

Gong.io; https://www.gong.io/; Ramat Gan, Israel; founded 2015. From Wikidata, fetched 2026-09-14.

## In its own words

What Gong's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: #1 AI OS for Revenue Teams (https://gong.io/)
- For: entire GTM organization (https://gong.io/)
- Price stated: Gong’s pricing model depends on a few factors specific to your team. Licenses are priced per user. There is a platform fee based on the number of users supported. You can integrate your existing tech stack for free. (https://www.gong.io/pricing)
- Integrations claimed: 300 (https://www.gong.io/platform)
- Certifications: CSA STAR, CSA STAR Level 1, EU-US DPF, ISO/IEC 27001, ISO/IEC 27017:2015, ISO/IEC 27018:2019, ISO/IEC 27701, ISO/IEC 42001:2023
- Customers named: Anthropic, ADP, HubSpot, LinkedIn, Uber for Business, Sprout Social, SurveyMonkey, Frontline Education

## What it publishes

Every page gong.io exposes, read 2026-09-29: 2138 addresses. By kind, pages and the last 90 days:

- blog: 638 pages, 12 in the last 90 days, latest 2026-09-17
- case study: 138 pages, 0 in the last 90 days, latest 2018-08-16
- webinar or virtual event: 98 pages, 9 in the last 90 days, latest 2026-10-22
- conference or event: 11 pages, 0 in the last 90 days, latest 2026-02-13
- report or ebook: 173 pages, 0 in the last 90 days, latest undated
- comparison: 7 pages, 1 in the last 90 days, latest 2026-08-05
- template or tool: 38 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 500 pages, 0 in the last 90 days, latest 2023-10-27
- podcast or video: 1 pages, 0 in the last 90 days, latest 2019-11-13
- news or press: 153 pages, 1 in the last 90 days, latest 2026-07-01
- Recent: 2026-10-22 webinar or virtual event: The new sdr edge when everyone s outbound sounds the same your coaching is what s left https://www.gong.io/resources/webinars/the-new-sdr-edge-when-everyone-s-outbound-sounds-the-same-your-coaching-is-what-s-left
- Recent: 2026-10-06 webinar or virtual event: Live product tour of gong https://www.gong.io/resources/webinars/live-product-tour-of-gong
- Recent: 2026-09-17 blog: Ai prospecting needs better data https://www.gong.io/blog/ai-prospecting-needs-better-data
- Recent: 2026-09-15 blog: Ai post sales operating model https://www.gong.io/blog/ai-post-sales-operating-model
- Recent: 2026-09-14 blog: How Practice Operations Technology vendors should leverage AI across the revenue lifecycle https://www.gong.io/blog/practice-operations-technology-vendors-ai-revenue-lifecycle
- Recent: 2026-09-02 webinar or virtual event: Live product tour of gong forecast https://www.gong.io/resources/webinars/live-product-tour-of-gong-forecast

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.