# Ghost: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 6 judge labels across 1 categories by 5 of 14 models. Page: https://gtm-ai-index.com/vendors/ghost/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Content management systems for marketing sites | 0% | 11 | 0% | 6 |

## What the models said for it

- "Best for Content & Blogging Focus: Ghost ... a modern, lightweight alternative to WordPress" (Qwen 3.7 Flash, Marketing CMS)
- "a modern marketing-focused CMS (HubSpot CMS, Webflow, Ghost, or composable headless + frontend)" (Qwen 3.7 Flash, Marketing CMS)
- "Ghost, which is ideal for publisher-style content operations" (Llama 4 Maverick, Marketing CMS)
- "Ghost is best for email and newsletter-led businesses" (Claude Haiku 4.5, Marketing CMS)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Content management systems for marketing sites: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 11 of 55.

## The company

Ghost; https://ghost.org. From Wikidata, fetched 2026-09-14.

## In its own words

What Ghost's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Ghost is a powerful app for professional publishers to create, share, and grow a business around their content. (https://ghost.org/)
- For: professional publishers (https://ghost.org/)
- Price stated: Starter $15 USD / mo Billed yearly; Publisher $29 USD / mo Billed yearly; Business $199 USD / mo Billed yearly; Custom $Custom (https://ghost.org/pricing)
- Starting price: 15 (https://ghost.org/pricing)
- Free plan or trial: Try Ghost completely free for 14 days (https://ghost.org/)
- Integrations claimed: 8000 (https://ghost.org/pricing)
- Certifications: Fastly
- Customers named: Platformer, 404Media, Lever News, Tangle, The Browser, Gone With The Wynns, Creator Science, DESK Magazine

## What it publishes

Every page ghost.org exposes, read 2026-09-29: 1751 addresses. By kind, pages and the last 90 days:

- blog: 401 pages, 0 in the last 90 days, latest 2026-05-03
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 3 pages, 0 in the last 90 days, latest undated
- comparison: 21 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 1 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 29 pages, 0 in the last 90 days, latest 2021-06-14
- Recent: 2026-05-03 blog: Grasping your growth https://ghost.org/resources/grasping-your-growth
- Recent: 2026-04-19 blog: Knowing your neighbors https://ghost.org/resources/knowing-your-neighbors
- Recent: 2026-04-05 blog: Saving your subscribers https://ghost.org/resources/saving-your-subscribers
- Recent: 2026-03-22 blog: Crafting your collabs https://ghost.org/resources/crafting-your-collabs
- Recent: 2026-03-01 blog: Rekindling your writing https://ghost.org/resources/rekindling-your-writing
- Recent: 2026-02-15 blog: Checking yourself https://ghost.org/resources/checking-yourself

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.