# Funnel: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 12 judge labels across 4 categories by 9 of 14 models. Page: https://gtm-ai-index.com/vendors/funnel/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Attribution and marketing mix modeling | 0% | 30 | 0% | 5 |
| Data warehouse and reverse ETL for marketing | 0% | 17 | 0% | 5 |
| Data clean rooms | 0% | 66 | 0% | 1 |
| Market intelligence platforms | 0% | 146 | 100% | 1 |

## What the models said for it

- "Marketing-specific platforms (Improvado, Funnel.io) handle ETL/warehousing end-to-end without full warehouse commitment" (Grok 4.1 Fast, Warehouse & ETL)
- "MMM: Funnel as the data foundation if you want to layer MMM on top of attribution later" (GPT-5.4 mini, Attribution & MMM)
- "Improvado, Funnel.io, or Supermetrics (marketing-specific ETL with faster setup)" (Kimi K2, Warehouse & ETL)
- "Ingestion (ELT): Funnel.io (or Hevo Data for non-marketing data)." (Gemini 3.5 Flash, Warehouse & ETL)

## And against it

- "Funnel.io suggests being cautious about Funnel overlapping with BI unless roles are defined" (Llama 4 Maverick, Market intelligence)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Attribution and marketing mix modeling: 0% to 0%, ±0. Inside the floor by 11 points · rank 56 → 30 of 123.
- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 19 → 17 of 83.
- Data clean rooms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 66 of 100.
- Market intelligence platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 146 of 172.

## The company

Funnel; https://funnel.io/; Stockholm, Sweden; founded 2014; about 228 employees (2021). From Wikidata, fetched 2026-09-14.

## In its own words

What Funnel's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The leading marketing intelligence platform; the marketing data foundation powering reports, measurement, and AI tools (https://funnel.io/)
- For: marketing and data teams; marketers; data teams; agencies (https://funnel.io/)
- Price stated: Starts from$300/ month, billed annually; Starts from$600/ month, billed annually; Custom; $2,250/month, billed annually; Custom pricing (https://funnel.io/pricing)
- Starting price: 300 (https://funnel.io/pricing)
- Integrations claimed: 600 (https://funnel.io/)
- Certifications: ISO/IEC 27001
- Hosting: EU Data Center
- Customers named: Power Digital

## What it publishes

Every page funnel.io exposes, read 2026-09-29: 2729 addresses. By kind, pages and the last 90 days:

- blog: 497 pages, 6 in the last 90 days, latest 2026-08-12
- case study: 43 pages, 0 in the last 90 days, latest 2023-03-03
- webinar or virtual event: 17 pages, 0 in the last 90 days, latest undated
- conference or event: 2 pages, 0 in the last 90 days, latest 2023-12-20
- report or ebook: 37 pages, 0 in the last 90 days, latest undated
- comparison: 45 pages, 7 in the last 90 days, latest 2026-09-16
- template or tool: 24 pages, 0 in the last 90 days, latest 2023-11-30
- glossary or explainer: 26 pages, 1 in the last 90 days, latest 2026-07-22
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 5 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-16 comparison: Datorama alternatives https://funnel.io/blog/datorama-alternatives
- Recent: 2026-08-18 comparison: Sellforte vs funnel https://funnel.io/blog/sellforte-vs-funnel
- Recent: 2026-08-12 blog: Marketing data pipeline https://funnel.io/blog/marketing-data-pipeline
- Recent: 2026-08-10 blog: Marketing data connectors https://funnel.io/blog/marketing-data-connectors
- Recent: 2026-08-04 comparison: Sellforte alternatives https://funnel.io/blog/sellforte-alternatives
- Recent: 2026-08-03 comparison: Windsor ai alternatives https://funnel.io/blog/windsor-ai-alternatives

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.