# Fullstory alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 402 of the 432 answers in the 2 categories where Fullstory holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/fullstory/alternatives/

## Named instead, most often (every category and segment added)

- Amplitude: 68
- Mixpanel: 66
- PostHog: 61
- Google Analytics 4: 24
- Pendo: 24
- Adobe Customer Journey Analytics: 10

## Customer intelligence and data science

**Small business**: 69 of 72 answers did not name Fullstory.

- Mixpanel: first choice in 14 of those 69
- Google Analytics 4: first choice in 12 of those 69
- PostHog: first choice in 11 of those 69
- HubSpot: first choice in 8 of those 69
- Amplitude: first choice in 5 of those 69
- HubSpot Marketing Hub: first choice in 5 of those 69
- Apollo.io: first choice in 2 of those 69
- Factors.ai: first choice in 2 of those 69

**Mid-market**: 64 of 72 answers did not name Fullstory (Fullstory is #7 of 14 at 2%).

- Google Analytics 4: first choice in 8 of those 64
- HubSpot Marketing Hub: first choice in 5 of those 64
- Segment: first choice in 5 of those 64
- Mixpanel: first choice in 4 of those 64
- Amplitude: first choice in 3 of those 64
- PostHog: first choice in 3 of those 64
- Dreamdata: first choice in 2 of those 64
- Adobe Customer Journey Analytics: first choice in 1 of those 64

**Enterprise**: 67 of 72 answers did not name Fullstory.

- Adobe Customer Journey Analytics: first choice in 9 of those 67
- Amplitude: first choice in 7 of those 67
- Salesforce Data Cloud: first choice in 4 of those 67
- Gainsight: first choice in 3 of those 67
- 6sense: first choice in 2 of those 67
- Adobe Customer Journey Analytics (CJA) B2B Edition: first choice in 2 of those 67
- Medallia Experience Cloud: first choice in 2 of those 67
- Microsoft Dynamics 365 Customer Insights: first choice in 2 of those 67

## Product analytics

**Small business**: 70 of 72 answers did not name Fullstory (Fullstory is #8 of 8 at 0%).

- PostHog: first choice in 33 of those 70
- Mixpanel: first choice in 30 of those 70
- Amplitude: first choice in 5 of those 70
- Google Analytics 4: first choice in 3 of those 70
- Pendo: first choice in 3 of those 70
- Heap: first choice in 2 of those 70
- Statsig: first choice in 1 of those 70

**Mid-market**: 66 of 72 answers did not name Fullstory (Fullstory is #7 of 8 at 0%).

- Amplitude: first choice in 16 of those 66
- Mixpanel: first choice in 13 of those 66
- PostHog: first choice in 12 of those 66
- Pendo: first choice in 5 of those 66
- Amplitude Analytics: first choice in 1 of those 66
- Countly: first choice in 1 of those 66
- Google Analytics 4: first choice in 1 of those 66
- LogRocket: first choice in 1 of those 66

**Enterprise**: 66 of 72 answers did not name Fullstory (Fullstory is #7 of 9 at 0%).

- Amplitude: first choice in 32 of those 66
- Pendo: first choice in 16 of those 66
- Mixpanel: first choice in 5 of those 66
- Amplitude Analytics: first choice in 2 of those 66
- PostHog: first choice in 2 of those 66
- Heap: first choice in 1 of those 66
- Klaritics: first choice in 1 of those 66
- NetSpring: first choice in 1 of those 66

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.