# Friendbuy: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 49 judge labels across 3 categories by 12 of 12 models. Page: https://gtm-ai-index.com/vendors/friendbuy/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Referral and partner programs | 0% | 23 | 15% | 26 |
| Loyalty, advocacy and referrals | 0% | 24 | 23% | 22 |
| Affiliate and partner management | 0% | 36 | 0% | 1 |

## What the models said for it

- "Friendbuy for mid-market and enterprise retail" (Perplexity Sonar, Referrals)
- "Friendbuy is a customizable referral and advocacy platform built to help ecommerce brands scale customer acquisition reliably and measurably" (Claude Haiku 4.5, Loyalty)
- "Friendbuy sometimes offers a free tier or a pay-as-you-go model... However, features may be limited compared to paid plans." (Qwen 3.7 Flash, Affiliate)
- "These platforms provide mid-market capabilities, although customization and pricing may require trade-offs" (Claude Haiku 4.5, Referrals)

## And against it

- "here are the tools you should avoid or scrutinize closely:

### 1. Friendbuy ... frequently flagged for "contractual friction."" (Qwen 3.7 Flash, Referrals)
- "Outdated customer service: Described as "stuck in the 80s" with slow response times" (GLM 4.7 FlashX, Loyalty)
- "What to avoid for mid-market B2B" (DeepSeek V4 Flash, Referrals)
- "Provides mid-market capabilities for growing brands, although customization and pricing may require trade-offs." (Llama 4 Maverick, Loyalty)

## The company

Friendbuy; https://friendbuy.com; Palos Verdes Estates, United States; founded 2010. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.