# Fivetran: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 56 judge labels across 3 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/fivetran/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | 0% | 12 | 13% | 45 |
| Data management platforms | 0% | 25 | 0% | 10 |
| Market intelligence platforms | 0% | 145 | 100% | 1 |

## What the models said for it

- "Fivetran for automated ingestion from marketing sources, CRM, ad platforms, web analytics into the warehouse." (Muse Glimmer 30B, Warehouse & ETL)
- "Use Fivetran's Free Tier. Fivetran allows up to 500,000 Monthly Active Rows (MAR) completely free." (Gemini 3.5 Flash, Warehouse & ETL)
- "Fivetran and Funnel.io are commonly recommended for automated pipelines into a cloud warehouse" (Perplexity Sonar, Warehouse & ETL)
- "Fivetran is preferred for mid-market companies because it handles "infrastructure-as-a-service."" (Qwen 3.7 Flash, Warehouse & ETL)

## And against it

- "Do not buy Fivetran or dbt Cloud until you hit a revenue threshold" (Qwen 3.7 Flash, Warehouse & ETL)
- "Not budget-friendly — skip" (DeepSeek V4 Flash, Warehouse & ETL)
- "Fivetran is designed for ELT and data movement, but it lacks marketer-friendly logic, out-of-the-box visuals, and can have unpredictable row-based pricing." (Perplexity Sonar, Market intelligence)
- ""Users find Fivetran's pricing to be quite expensive, which limits accessibility and flexibility for wider usage."" (Muse Glimmer 30B, Warehouse & ETL)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 of 83, unchanged.
- Data management platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 30 → 25 of 159.
- Market intelligence platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 145 of 172.

## The company

Fivetran; https://fivetran.com; United States. From Wikidata, fetched 2026-09-14.

## In its own words

What Fivetran's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Automated data movement platform (https://fivetran.com/)
- For: teams (https://fivetran.com/)
- Price stated: Pricing (https://fivetran.com/)
- Free plan or trial: Start for free; 14-day free trial; No credit card required (https://fivetran.com/)
- Integrations claimed: 900 (https://fivetran.com/); 700 (https://www.fivetran.com/pricing); 750 (https://www.fivetran.com/platform-overview) (pages disagree)
- Certifications: SOC 1 & SOC 2, GDPR, HIPAA BAA, ISO 27001, PCI DSS LEVEL 1, HITRUST, PCI DSS Level 1 certification, CCPA
- Hosting: United States (US), Canada, European Union (EU), United Kingdom (UK), Australia, India, Singapore
- Customers named: Pfizer, National Australia Bank, Coke One North America, LVMH, Sharp Healthcare, Okta, Spoton, Paylocity

## What it publishes

Every page fivetran.com exposes, read 2026-09-29: 18600 addresses. By kind, pages and the last 90 days:

- blog: 1351 pages, 0 in the last 90 days, latest undated
- case study: 194 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 168 pages, 0 in the last 90 days, latest undated
- conference or event: 73 pages, 0 in the last 90 days, latest undated
- report or ebook: 277 pages, 0 in the last 90 days, latest undated
- comparison: 87 pages, 0 in the last 90 days, latest undated
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 344 pages, 0 in the last 90 days, latest undated
- podcast or video: 55 pages, 0 in the last 90 days, latest undated
- news or press: 137 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.