# Fivetran alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 327 of the 432 answers in the 2 categories where Fivetran holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/fivetran/alternatives/

## Named instead, most often (every category and segment added)

- Hightouch: 78
- BigQuery: 44
- Snowflake: 32
- Census: 26
- Segment: 16
- Salesforce Data Cloud: 12

## Data warehouse and reverse ETL for marketing

**Small business**: 51 of 72 answers did not name Fivetran (Fivetran is #9 of 17 at 0%).

- Hightouch: first choice in 26 of those 51
- BigQuery: first choice in 25 of those 51
- Census: first choice in 10 of those 51
- Snowflake: first choice in 4 of those 51
- Polytomic: first choice in 3 of those 51
- RudderStack: first choice in 2 of those 51
- Airbyte: first choice in 1 of those 51
- Hevo: first choice in 1 of those 51

**Mid-market**: 42 of 72 answers did not name Fivetran (Fivetran is #7 of 14 at 0%).

- Hightouch: first choice in 21 of those 42
- BigQuery: first choice in 15 of those 42
- Snowflake: first choice in 9 of those 42
- Census: first choice in 6 of those 42
- Adapters: first choice in 1 of those 42
- ClicData: first choice in 1 of those 42
- DuckDB: first choice in 1 of those 42
- Funnel: first choice in 1 of those 42

**Enterprise**: 40 of 72 answers did not name Fivetran (Fivetran is #7 of 13 at 0%).

- Hightouch: first choice in 21 of those 40
- Snowflake: first choice in 15 of those 40
- Census: first choice in 8 of those 40
- BigQuery: first choice in 4 of those 40
- Improvado: first choice in 1 of those 40
- Weld: first choice in 1 of those 40

## Data management platforms

**Small business**: 61 of 72 answers did not name Fivetran (Fivetran is #6 of 13 at 0%).

- Segment: first choice in 8 of those 61
- Apollo.io: first choice in 6 of those 61
- HubSpot: first choice in 6 of those 61
- Airtable: first choice in 3 of those 61
- Klaviyo: first choice in 3 of those 61
- ClicData: first choice in 2 of those 61
- HubSpot Breeze Intelligence: first choice in 2 of those 61
- RudderStack: first choice in 2 of those 61

**Mid-market**: 64 of 72 answers did not name Fivetran (Fivetran is #9 of 11 at 0%).

- Segment: first choice in 8 of those 64
- Hightouch: first choice in 7 of those 64
- RudderStack: first choice in 4 of those 64
- Tealium: first choice in 3 of those 64
- AdRoll ABM: first choice in 2 of those 64
- Census: first choice in 2 of those 64
- ClicData: first choice in 2 of those 64
- Demandbase: first choice in 2 of those 64

**Enterprise**: 69 of 72 answers did not name Fivetran.

- Salesforce Data Cloud: first choice in 12 of those 69
- Adobe Real-Time CDP: first choice in 7 of those 69
- Tealium: first choice in 5 of those 69
- Adobe Audience Manager: first choice in 4 of those 69
- Informatica Intelligent Data Management Cloud: first choice in 4 of those 69
- Snowflake: first choice in 4 of those 69
- ActionIQ: first choice in 3 of those 69
- Hightouch: first choice in 3 of those 69

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.