# Fathom: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 58 judge labels across 6 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/fathom/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Sales coaching and training | 7% | 4 | 0% | 9 |
| Conversational intelligence and call recording | 6% | 5 | 11% | 27 |
| Web analytics | 0% | 16 | 11% | 19 |
| Customer intelligence and data science | 0% | 56 | 0% | 1 |
| Product analytics | 0% | 27 | 0% | 1 |
| Revenue intelligence and forecasting | 0% | 39 | 0% | 1 |

## What the models said for it

- "I'd recommend starting with Fathom (free) or Avoma ($19/user/month) as they offer the best value for money" (MiniMax M2.5, Sales coaching)
- "Budget pick: Fathom ($19/user/month) — covers ~80% of Gong’s post-call insights at a fraction of the cost" (GLM 4.7 FlashX, Sales coaching)
- "Fathom is widely considered the gold standard for teams seeking maximum value with minimal or zero spend." (Gemini 3.5 Flash, Conversation intel)
- "### 1. Fathom - Best Free Option ... want to start completely free with no usage limits." (GLM 4.7 FlashX, Conversation intel)

## And against it

- "not a replacement for CI platforms because it lacks the deal-risk layer, coaching workflow, and forecasting use case" (Perplexity Sonar, Conversation intel)
- "users report frequent issues with "hallucinated" insights where the AI summarizes a call incorrectly" (Qwen 3.7 Flash, Conversation intel)
- "Unlike basic privacy trackers (like Fathom or Plausible, which are too simple for mid-market needs)" (Gemini 3.5 Flash, Web analytics)
- "Claim to be privacy-first, but labels are not regulated" (GLM 4.7 FlashX, Web analytics)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Conversational intelligence and call recording: 15% to 6%, −8. Inside the floor by 3 points · rank 2 → 5 of 91.
- Sales coaching and training: 4% to 7%, +5. Inside the floor by 6 points · rank 9 → 4 of 124.
- Web analytics: 0% to 0%, ±0. New · not ranked in September 2026 · rank 16 of 91.
- Customer intelligence and data science: 0% to 0%, ±0. Inside the floor by 11 points · rank 39 → 56 of 142.
- Product analytics: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 27 of 40.
- Revenue intelligence and forecasting: 0% to 0%, ±0. New · not ranked in September 2026 · rank 39 of 76.

## What it publishes

Every page fathom.ai exposes, read 2026-10-05: 113 addresses. By kind, pages and the last 90 days:

- blog: 1 pages, 0 in the last 90 days, latest undated
- case study: 3 pages, 0 in the last 90 days, latest undated
- comparison: 9 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 3 pages, 3 in the last 90 days, latest 2026-09-04
- Recent: 2026-09-04 glossary or explainer: Team productivity software https://www.fathom.ai/learn/team-productivity-software
- Recent: 2026-08-20 glossary or explainer: Meeting minutes https://www.fathom.ai/learn/meeting-minutes
- Recent: 2026-07-17 glossary or explainer: Bot free note taker https://www.fathom.ai/learn/bot-free-note-taker

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.