# Factors.ai: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 46 judge labels across 11 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/factors-ai/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| B2B intent data providers | 7% | 4 | 0% | 13 |
| Session replay and heatmaps | 3% | 9 | 0% | 5 |
| Attribution and marketing mix modeling | 3% | 9 | 0% | 8 |
| Data management platforms | 2% | 13 | 0% | 1 |
| Customer intelligence and data science | 2% | 18 | 0% | 2 |
| Web analytics | 2% | 12 | 0% | 3 |
| AI marketing agents | 0% | 33 | 0% | 8 |
| Account-based marketing platforms | 0% | 24 | 0% | 2 |
| Audience and consumer insights platforms | 0% | 45 | 0% | 2 |
| Creative automation platforms | 0% | 78 | 0% | 1 |
| Data enrichment | 0% | 32 | 0% | 1 |

## What the models said for it

- "I'd recommend Factors.ai if your priority is *website visitor identification plus account-level behavior tracking*" (Perplexity Sonar, Session replay)
- "Best for: Mid-market B2B teams wanting a balance of account identification (intent data) and multi-touch attribution." (Gemini 3.5 Flash, Web analytics)
- "If I had to pick one, I'd shortlist Factors.ai Lite: it's listed at $199/month after a trial" (GPT-6 Luna, Intent data)
- "Dreamdata and Factors.ai are highly recommended for purpose-built B2B journey attribution" (Mistral Small, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- B2B intent data providers: 0% to 7%, +4. Inside the floor by 7 points · rank 18 → 4 of 60.
- Session replay and heatmaps: 0% to 3%, +4. New · not ranked in September 2026 · rank 9 of 56.
- Data management platforms: 0% to 2%, +3. Inside the floor by 8 points · rank 72 → 13 of 159.
- Customer intelligence and data science: 0% to 2%, +2. Inside the floor by 9 points · rank 46 → 18 of 142.
- Attribution and marketing mix modeling: 1% to 3%, +2. Inside the floor by 9 points · rank 15 → 9 of 123.
- Web analytics: 0% to 2%, +2. New · not ranked in September 2026 · rank 12 of 91.
- Account-based marketing platforms: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 24 of 71.
- AI marketing agents: 0% to 0%, ±0. New · not ranked in September 2026 · rank 33 of 157.
- Audience and consumer insights platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 45 of 155.
- Creative automation platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 78 of 109.
- Data enrichment: 0% to 0%, ±0. New · not ranked in September 2026 · rank 32 of 50.

## In its own words

What Factors.ai's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI ABM & Attribution Platform for GTM Teams (https://factors.ai/)
- For: GTM teams (https://factors.ai/)
- Price stated: 0 (https://factors.ai/)
- Starting price: 0 (https://factors.ai/)
- Free plan or trial: Free trial available (https://factors.ai/)
- Certifications: SOC 2 type II, ISO 27001, GDPR Compliant, CCPA compliant, PECR compliant, GDPR, CCPA, PECR
- Customers named: Swarmia, Descope, AudienceView, Akeyless, Rocketlane, Sprinklr, Everstage, Upflow

## What it publishes

Every page factors.ai exposes, read 2026-09-29: 927 addresses. By kind, pages and the last 90 days:

- blog: 429 pages, 0 in the last 90 days, latest 2026-06-10
- case study: 24 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 10 pages, 0 in the last 90 days, latest undated
- conference or event: 2 pages, 0 in the last 90 days, latest undated
- report or ebook: 45 pages, 0 in the last 90 days, latest undated
- comparison: 116 pages, 1 in the last 90 days, latest 2026-09-11
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 36 pages, 0 in the last 90 days, latest undated
- podcast or video: 12 pages, 0 in the last 90 days, latest undated
- news or press: 6 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-11 comparison: 6sense vs factors https://www.lp.factors.ai/clp/6sense-vs-factors
- Recent: 2026-06-10 blog: Product updates and releases https://www.factors.ai/product-updates-and-releases

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.