# Factors.ai alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 398 of the 432 answers in the 2 categories where Factors.ai holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/factors-ai/alternatives/

## Named instead, most often (every category and segment added)

- Demandbase: 50
- AdRoll ABM: 44
- 6sense: 39
- Dreamdata: 33
- Google Analytics 4: 26
- HubSpot ABM: 24

## Account-based marketing platforms

**Small business**: 63 of 72 answers did not name Factors.ai (Factors.ai is #6 of 13 at 2%).

- HubSpot ABM: first choice in 21 of those 63
- AdRoll ABM: first choice in 18 of those 63
- Apollo.io: first choice in 9 of those 63
- ZenABM: first choice in 6 of those 63
- HubSpot Marketing Hub: first choice in 5 of those 63
- Abmatic AI: first choice in 2 of those 63
- Propensity: first choice in 2 of those 63
- Warmly: first choice in 2 of those 63

**Mid-market**: 64 of 72 answers did not name Factors.ai (Factors.ai is #8 of 11 at 2%).

- AdRoll ABM: first choice in 26 of those 64
- 6sense: first choice in 11 of those 64
- Demandbase: first choice in 10 of those 64
- Terminus: first choice in 4 of those 64
- HubSpot ABM: first choice in 3 of those 64
- HubSpot Marketing Hub: first choice in 3 of those 64
- Apollo.io: first choice in 2 of those 64
- ZenABM: first choice in 2 of those 64

**Enterprise**: 71 of 72 answers did not name Factors.ai.

- Demandbase: first choice in 40 of those 71
- 6sense: first choice in 28 of those 71
- Abmatic AI: first choice in 5 of those 71
- Lusha: first choice in 2 of those 71
- Salesforce Marketing Cloud Account Engagement: first choice in 2 of those 71
- Terminus: first choice in 2 of those 71
- HubSpot Marketing Hub: first choice in 1 of those 71
- ZoomInfo: first choice in 1 of those 71

## Attribution and marketing mix modeling

**Small business**: 63 of 72 answers did not name Factors.ai (Factors.ai is #8 of 18 at 4%).

- Google Analytics 4: first choice in 17 of those 63
- Dreamdata: first choice in 10 of those 63
- Triple Whale: first choice in 5 of those 63
- Forecastr: first choice in 4 of those 63
- Google Meridian: first choice in 4 of those 63
- HubSpot Marketing Hub: first choice in 4 of those 63
- MixModeler: first choice in 4 of those 63
- Ruler Analytics: first choice in 4 of those 63

**Mid-market**: 65 of 72 answers did not name Factors.ai (Factors.ai is #15 of 22 at 1%).

- Dreamdata: first choice in 16 of those 65
- Google Analytics 4: first choice in 9 of those 65
- Recast: first choice in 7 of those 65
- Measured: first choice in 4 of those 65
- SegmentStream: first choice in 3 of those 65
- Triple Whale: first choice in 3 of those 65
- Google Meridian: first choice in 2 of those 65
- HubSpot Marketing Hub: first choice in 2 of those 65

**Enterprise**: 72 of 72 answers did not name Factors.ai.

- Adobe Marketo Measure: first choice in 10 of those 72
- Measured: first choice in 9 of those 72
- Dreamdata: first choice in 7 of those 72
- HockeyStack: first choice in 6 of those 72
- SegmentStream: first choice in 6 of those 72
- Adobe Mix Modeler: first choice in 5 of those 72
- CaliberMind: first choice in 4 of those 72
- Rockerbox: first choice in 4 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.