# Facebook: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 4 judge labels across 3 categories by 3 of 12 models. Page: https://gtm-ai-index.com/vendors/facebook/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Video marketing and hosting | 0% | 52 | 100% | 2 |
| Content marketing platforms | 0% | 116 | 100% | 1 |
| Identity resolution | 0% | 136 | 100% | 1 |

## And against it

- "Google, Facebook, X and similar massive platforms - Why avoid: Rated as critical risk "data aggregators"" (GLM 4.7 FlashX, Identity)
- "You should generally avoid embedding social media feeds on your website for marketing campaigns." (Qwen 3.7 Flash, Video hosting)
- "Social-first approach - not designed for business website embeds" (GLM 4.7 FlashX, Video hosting)
- "Better for organic sharing, but vet promoted content aggressively and use strict targeting." (Grok 4.1 Fast, Content marketing)

## The company

Facebook; https://www.facebook.com; Colombia; founded 2004; about 77,986 employees (2026). From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.