# DV360: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 27 judge labels across 3 categories by 11 of 12 models. Page: https://gtm-ai-index.com/vendors/dv360/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Programmatic and display advertising | 0% | 96 | 59% | 22 |
| Native and content advertising | 0% | 60 | 33% | 3 |
| Video advertising | 0% | 99 | 50% | 2 |

## What the models said for it

- "Only partner with DSPs (like The Trade Desk, DV360, or highly rated mid-market transparent DSPs)" (Gemini 3.5 Flash, Programmatic)
- "unless your company is already deeply embedded in Google's stack, in which case DV360 may be the better operational fit" (Perplexity Sonar, Programmatic)
- "Offers robust audience targeting, integration with Google's data, and extensive publisher inventory" (Claude Haiku 4.5, Programmatic)
- "Google DV360 | YouTube, Google ecosystem | ~$300K/yr | Integration with Google stack" (MiniMax M2.5, Programmatic)

## And against it

- "Platforms to AVOID with Limited Budgets ... Requires $25,000-$50,000/month minimum" (Kimi K2, Programmatic)
- "Avoid DV360/Trade Desk/Amazon DSP: High mins ($25K–$50K/month)" (Grok 4.1 Fast, Programmatic)
- "Requires Google Marketing Platform agreement; complex" (Kimi K2, Programmatic)
- "DV360: Consumer-focused, complex setup" (Mistral Small, Programmatic)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.