# Demandbase: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 227 judge labels across 24 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/demandbase/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Account-based marketing platforms | 8% | 4 | 49% | 69 |
| Programmatic and display advertising | 3% | 5 | 4% | 28 |
| Retail, proximity and IoT marketing | 2% | 15 | 0% | 1 |
| Identity resolution | 2% | 26 | 33% | 6 |
| Retail media platforms | 2% | 15 | 0% | 3 |
| B2B intent data providers | 0% | 16 | 35% | 49 |
| Data enrichment | 0% | 10 | 0% | 11 |
| Video advertising | 0% | 20 | 20% | 10 |
| AI marketing agents | 0% | 41 | 29% | 7 |
| Audience and consumer insights platforms | 0% | 27 | 14% | 7 |
| Data management platforms | 0% | 33 | 29% | 7 |
| Market intelligence platforms | 0% | 32 | 0% | 6 |
| Native and content advertising | 0% | 13 | 0% | 4 |
| Sales intelligence and contact data | 0% | 16 | 0% | 3 |
| Search and social advertising platforms | 0% | 89 | 33% | 3 |
| Audio and podcast advertising | 0% | 87 | 50% | 2 |
| Channel partner and local marketing | 0% | 104 | 50% | 2 |
| Customer data platforms | 0% | 27 | 0% | 2 |
| Experimentation and personalization | 0% | 60 | 50% | 2 |
| Customer intelligence and data science | 0% | 90 | 0% | 1 |
| Ecommerce marketing | 0% | 41 | 0% | 1 |
| Lead routing and management | 0% | 74 | 0% | 1 |
| Marketing automation and campaign management | 0% | 24 | 0% | 1 |
| Revenue intelligence and forecasting | 0% | 37 | 0% | 1 |

## What the models said for it

- "Prioritize platforms that balance high-quality intent data with easy-to-use orchestration (e.g., demandbase, Terminus, 6sense, or Rollworks" (Qwen 3.7 Flash, ABM)
- "Demandbase is the only DSP built for B2B from the ground up... making it an excellent choice if you want account-based marketing features." (Claude Haiku 4.5, Retail media)
- "boasts one of the strongest native Demand-Side Platforms (DSP) for B2B advertising... highly regarded for its buying group mapping" (Gemini 3.5 Flash, ABM)
- "Most comprehensive platform: Combines first-party and third-party data with AI-driven insights into a unified account view" (Kimi K2, ABM)

## And against it

- "the absolute worst thing you can do is sign an annual contract with enterprise-grade giants like 6sense or Demandbase" (Gemini 3.5 Flash, ABM)
- "Expensive (opaque pricing, often $60K+/year minimum), heavy implementation (3-6 months), and confusing for mid-market teams." (Grok 4.1 Fast, ABM)
- "should avoid 6sense and Demandbase because costs of $15K–$25K/year and complexity rarely pay off" (Claude Haiku 4.5, ABM)
- "Enterprise platforms like 6sense and Demandbase cost $45K–$100K+ annually ... these are overkill" (Kimi K2, ABM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Account-based marketing platforms: 4% to 8%, +5. Inside the floor by 6 points · rank 6 → 4 of 71.
- Data management platforms: 4% to 0%, −4. Inside the floor by 7 points · rank 7 → 33 of 159.
- Retail, proximity and IoT marketing: 0% to 2%, +3. Inside the floor by 8 points · rank 112 → 15 of 130.
- Retail media platforms: 0% to 2%, +2. New · not ranked in September 2026 · rank 15 of 121.
- Video advertising: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 20 of 114.
- Identity resolution: 4% to 2%, −2. Inside the floor by 9 points · rank 9 → 26 of 140.
- Search and social advertising platforms: 2% to 0%, −2. Inside the floor by 9 points · rank 29 → 89 of 113.
- Programmatic and display advertising: 2% to 3%, +2. Inside the floor by 9 points · rank 7 → 5 of 92.
- B2B intent data providers: 0% to 0%, ±0. Inside the floor by 11 points · rank 20 → 16 of 60.
- Data enrichment: 0% to 0%, ±0. Inside the floor by 11 points · rank 21 → 10 of 50.
- AI marketing agents: 0% to 0%, ±0. New · not ranked in September 2026 · rank 41 of 157.
- Audience and consumer insights platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 27 of 155.
- Market intelligence platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 32 of 172.
- Native and content advertising: 0% to 0%, ±0. Inside the floor by 11 points · rank 28 → 13 of 86.
- Sales intelligence and contact data: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 16 of 52.
- Audio and podcast advertising: 0% to 0%, ±0. New · not ranked in September 2026 · rank 87 of 101.
- Channel partner and local marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 104 of 124.
- Customer data platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 26 → 27 of 61.
- Experimentation and personalization: 0% to 0%, ±0. New · not ranked in September 2026 · rank 60 of 71.
- Customer intelligence and data science: 0% to 0%, ±0. Inside the floor by 11 points · rank 95 → 90 of 142.
- Ecommerce marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 80 → 41 of 115.
- Lead routing and management: 0% to 0%, ±0. Inside the floor by 11 points · rank 33 → 74 of 111.
- Marketing automation and campaign management: 0% to 0%, ±0. Inside the floor by 11 points · rank 22 → 24 of 59.
- Revenue intelligence and forecasting: 0% to 0%, ±0. Inside the floor by 11 points · rank 35 → 37 of 76.

## The company

Demandbase; https://www.demandbase.com; San Francisco, United States; founded 2006. From Wikidata, fetched 2026-09-14.

## In its own words

What Demandbase's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: ABM platform for B2B sales & marketing success; an AI-powered, account-based go-to-market platform for B2B sales, marketing, advertising, and data teams. (https://demandbase.com/)
- For: B2B sales, marketing, advertising, and data teams (https://demandbase.com/)
- Price stated: Fill out the form, and we’ll customize a pricing plan that works perfectly for you. (https://www.demandbase.com/pricing)
- Starting price: 0 (https://www.demandbase.com/products/data)
- Certifications: ISO/IEC 27001, SOC 2
- Customers named: Zoom, IBM Consulting, SAP Concur, Breakout, Denodo, PageUp, Unanet, Achievers

## What it publishes

Every page demandbase.com exposes, read 2026-09-29: 2483 addresses. By kind, pages and the last 90 days:

- blog: 524 pages, 0 in the last 90 days, latest undated
- case study: 60 pages, 0 in the last 90 days, latest 2025-09-29
- webinar or virtual event: 170 pages, 0 in the last 90 days, latest 2023-08-16
- conference or event: 45 pages, 6 in the last 90 days, latest 2026-09-21
- report or ebook: 125 pages, 0 in the last 90 days, latest 2025-05-01
- comparison: 16 pages, 4 in the last 90 days, latest 2026-09-02
- template or tool: 5 pages, 0 in the last 90 days, latest 2024-12-20
- glossary or explainer: 14 pages, 2 in the last 90 days, latest 2026-09-04
- podcast or video: 397 pages, 0 in the last 90 days, latest 2024-07-23
- news or press: 256 pages, 0 in the last 90 days, latest 2024-09-24
- Recent: 2026-09-21 conference or event: Cmo cro growth strategy https://www.demandbase.com/resources/event/cmo-cro-growth-strategy
- Recent: 2026-09-04 glossary or explainer: What is a go to market gtm strategy https://www.demandbase.com/blog/what-is-a-go-to-market-gtm-strategy
- Recent: 2026-09-02 comparison: Apollo alternatives competitors https://www.demandbase.com/blog/apollo-alternatives-competitors
- Recent: 2026-08-28 comparison: Demandbase ai vs general ai https://www.demandbase.com/blog/demandbase-ai-vs-general-ai
- Recent: 2026-08-20 conference or event: Funnel to fork new york hudson table https://www.demandbase.com/resources/event/funnel-to-fork-new-york-hudson-table
- Recent: 2026-08-11 glossary or explainer: What is intent data https://www.demandbase.com/faq/what-is-intent-data

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.