# Demandbase alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 1,086 of the 1,296 answers in the 6 categories where Demandbase holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/demandbase/alternatives/

## Named instead, most often (every category and segment added)

- Apollo.io: 170
- StackAdapt: 50
- ZoomInfo: 45
- AdRoll ABM: 43
- The Trade Desk: 42
- LiveRamp: 32

## Identity resolution

**Small business**: 71 of 72 answers did not name Demandbase.

- CustomerLabs 1PD Ops: first choice in 10 of those 71
- Segment: first choice in 10 of those 71
- FullContact: first choice in 6 of those 71
- Leadpipe: first choice in 5 of those 71
- Prospeo: first choice in 5 of those 71
- RB2B: first choice in 5 of those 71
- RudderStack: first choice in 4 of those 71
- CustomerLabs: first choice in 3 of those 71

**Mid-market**: 67 of 72 answers did not name Demandbase (Demandbase is #7 of 18 at 4%).

- LiveRamp: first choice in 13 of those 67
- Hightouch: first choice in 7 of those 67
- Segment: first choice in 5 of those 67
- Tealium: first choice in 5 of those 67
- CustomerLabs 1PD Ops: first choice in 3 of those 67
- Leadpipe: first choice in 3 of those 67
- RudderStack: first choice in 3 of those 67
- Amperity: first choice in 2 of those 67

**Enterprise**: 62 of 72 answers did not name Demandbase (Demandbase is #8 of 13 at 2%).

- LiveRamp: first choice in 19 of those 62
- Salesforce Data Cloud: first choice in 4 of those 62
- Amperity: first choice in 3 of those 62
- Hightouch: first choice in 3 of those 62
- ZoomInfo: first choice in 3 of those 62
- Acxiom: first choice in 2 of those 62
- LiveRamp Identity Resolution: first choice in 2 of those 62
- Okta Identity Governance: first choice in 2 of those 62

## Account-based marketing platforms

**Small business**: 69 of 72 answers did not name Demandbase (Demandbase is #13 of 13 at 0%).

- AdRoll ABM: first choice in 20 of those 69
- HubSpot ABM: first choice in 20 of those 69
- Apollo.io: first choice in 10 of those 69
- ZenABM: first choice in 10 of those 69
- HubSpot Marketing Hub: first choice in 5 of those 69
- Abmatic AI: first choice in 2 of those 69
- Propensity: first choice in 2 of those 69
- RB2B: first choice in 2 of those 69

**Mid-market**: 45 of 72 answers did not name Demandbase (Demandbase is #6 of 11 at 4%).

- AdRoll ABM: first choice in 21 of those 45
- HubSpot Marketing Hub: first choice in 3 of those 45
- Terminus: first choice in 3 of those 45
- ZenABM: first choice in 3 of those 45
- Apollo.io: first choice in 2 of those 45
- Factors.ai: first choice in 1 of those 45
- HubSpot ABM: first choice in 1 of those 45
- LeadPost: first choice in 1 of those 45

**Enterprise**: 25 of 72 answers did not name Demandbase (Demandbase is #1 of 8 at 47%).

- Abmatic AI: first choice in 3 of those 25
- HubSpot Marketing Hub: first choice in 1 of those 25
- Salesforce Marketing Cloud Account Engagement: first choice in 1 of those 25
- Terminus: first choice in 1 of those 25

## Data management platforms

**Small business**: 71 of 72 answers did not name Demandbase.

- Segment: first choice in 8 of those 71
- HubSpot: first choice in 6 of those 71
- Apollo.io: first choice in 5 of those 71
- Airtable: first choice in 4 of those 71
- ClicData: first choice in 4 of those 71
- Fivetran: first choice in 4 of those 71
- BigQuery: first choice in 3 of those 71
- Klaviyo: first choice in 3 of those 71

**Mid-market**: 65 of 72 answers did not name Demandbase (Demandbase is #5 of 11 at 4%).

- Segment: first choice in 8 of those 65
- Hightouch: first choice in 7 of those 65
- Snowflake: first choice in 5 of those 65
- BigQuery: first choice in 4 of those 65
- RudderStack: first choice in 4 of those 65
- ClicData: first choice in 3 of those 65
- Databricks: first choice in 3 of those 65
- AdRoll ABM: first choice in 2 of those 65

**Enterprise**: 66 of 72 answers did not name Demandbase.

- Salesforce Data Cloud: first choice in 9 of those 66
- Snowflake: first choice in 5 of those 66
- Tealium: first choice in 5 of those 66
- Adobe Audience Manager: first choice in 4 of those 66
- Adobe Real-Time CDP: first choice in 4 of those 66
- ActionIQ: first choice in 3 of those 66
- Databricks: first choice in 3 of those 66
- Hightouch: first choice in 3 of those 66

## Programmatic and display advertising

**Small business**: 70 of 72 answers did not name Demandbase (Demandbase is #11 of 12 at 0%).

- StackAdapt: first choice in 25 of those 70
- AdRoll: first choice in 15 of those 70
- Choozle: first choice in 5 of those 70
- LinkedIn Campaign Manager: first choice in 5 of those 70
- Google Ads: first choice in 4 of those 70
- Hey Sid: first choice in 3 of those 70
- Google Display Network: first choice in 2 of those 70
- The Trade Desk: first choice in 2 of those 70

**Mid-market**: 62 of 72 answers did not name Demandbase (Demandbase is #5 of 14 at 2%).

- StackAdapt: first choice in 22 of those 62
- The Trade Desk: first choice in 16 of those 62
- AdRoll: first choice in 6 of those 62
- Google Display & Video 360: first choice in 5 of those 62
- Choozle: first choice in 2 of those 62
- ad:personam: first choice in 2 of those 62
- Amazon DSP: first choice in 1 of those 62
- DV360: first choice in 1 of those 62

**Enterprise**: 59 of 72 answers did not name Demandbase (Demandbase is #2 of 6 at 17%).

- The Trade Desk: first choice in 24 of those 59
- Google Display & Video 360: first choice in 7 of those 59
- Amazon DSP: first choice in 3 of those 59
- StackAdapt: first choice in 3 of those 59
- Adobe Advertising: first choice in 2 of those 59
- Basis: first choice in 2 of those 59
- AdSovereign: first choice in 1 of those 59
- Adobe Advertising Cloud DSP: first choice in 1 of those 59

## B2B intent data providers

**Small business**: 71 of 72 answers did not name Demandbase (Demandbase is #14 of 14 at 0%).

- Apollo.io: first choice in 42 of those 71
- Dealfront: first choice in 14 of those 71
- Bombora: first choice in 3 of those 71
- G2 Buyer Intent: first choice in 3 of those 71
- RB2B: first choice in 3 of those 71
- Saleshandy: first choice in 3 of those 71
- Lead Onion: first choice in 2 of those 71
- Lusha: first choice in 2 of those 71

**Mid-market**: 54 of 72 answers did not name Demandbase (Demandbase is #13 of 14 at 0%).

- Apollo.io: first choice in 13 of those 54
- Bombora: first choice in 13 of those 54
- G2 Buyer Intent: first choice in 7 of those 54
- HubSpot Breeze Intelligence: first choice in 2 of those 54
- 24/7 Intent: first choice in 1 of those 54
- Cognism: first choice in 1 of those 54
- Intentsify: first choice in 1 of those 54
- MarketBetter: first choice in 1 of those 54

**Enterprise**: 31 of 72 answers did not name Demandbase (Demandbase is #2 of 9 at 24%).

- Bombora: first choice in 6 of those 31
- 6sense: first choice in 3 of those 31
- Abmatic AI: first choice in 1 of those 31
- Apollo.io: first choice in 1 of those 31
- SalesIntel: first choice in 1 of those 31
- TrustRadius: first choice in 1 of those 31
- ZoomInfo: first choice in 1 of those 31

## Sales intelligence and contact data

**Small business**: 72 of 72 answers did not name Demandbase (Demandbase is #8 of 10 at 0%).

- Apollo.io: first choice in 59 of those 72
- UpLead: first choice in 4 of those 72
- Cognism: first choice in 1 of those 72
- Hunter: first choice in 1 of those 72
- Kaspr: first choice in 1 of those 72
- Lusha: first choice in 1 of those 72
- SalesIntel: first choice in 1 of those 72

**Mid-market**: 68 of 72 answers did not name Demandbase (Demandbase is #12 of 13 at 0%).

- Apollo.io: first choice in 36 of those 68
- ZoomInfo: first choice in 13 of those 68
- Cognism: first choice in 3 of those 68
- UpLead: first choice in 3 of those 68
- Amplemarket: first choice in 2 of those 68
- Clay: first choice in 1 of those 68

**Enterprise**: 58 of 72 answers did not name Demandbase (Demandbase is #7 of 11 at 0%).

- ZoomInfo: first choice in 28 of those 58
- Cognism: first choice in 8 of those 58
- Salesmotion: first choice in 4 of those 58
- Apollo.io: first choice in 2 of those 58
- Amplemarket: first choice in 1 of those 58
- Lusha: first choice in 1 of those 58

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.
