# dbt: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 42 judge labels across 4 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/dbt/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | 0% | 11 | 3% | 36 |
| Data management platforms | 0% | 50 | 0% | 3 |
| Identity resolution | 0% | 58 | 0% | 2 |
| Customer intelligence and data science | 0% | 121 | 0% | 1 |

## What the models said for it

- "A SQL-based transformation workflow such as dbt can provide version control, tests, documentation, and deployment practices" (GPT-6 Luna, Warehouse & ETL)
- "dbt Core gives you transformation modeling without paying for a warehouse-specific transformation product" (GPT-5.4 mini, Warehouse & ETL)
- "Transformation or modeling tools such as dbt help clean and structure that data for analysis" (Perplexity Sonar, Warehouse & ETL)
- "dbt Core is the industry-standard transformation tool and it is completely free." (Qwen 3.7 Flash, Warehouse & ETL)

## And against it

- "Do not buy Fivetran or dbt Cloud until you hit a revenue threshold" (Qwen 3.7 Flash, Warehouse & ETL)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 11 of 83.
- Data management platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 31 → 50 of 159.
- Identity resolution: 0% to 0%, ±0. Inside the floor by 11 points · rank 83 → 58 of 140.
- Customer intelligence and data science: 0% to 0%, ±0. New · not ranked in September 2026 · rank 121 of 142.

## The company

dbt-core; https://www.getdbt.com/. From Wikidata, fetched 2026-09-14.

## In its own words

What dbt's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The open standard for modern, AI-ready data transformation (https://getdbt.com/)
- For: data teams (https://getdbt.com/)
- Price stated: Free Developer plan. Starter at $100/seat/month. Custom Enterprise options. (https://www.getdbt.com/pricing)
- Starting price: 100 (https://www.getdbt.com/pricing)
- Free plan or trial: Create a free account (https://getdbt.com/)
- Integrations claimed: 6 (https://getdbt.com/)
- Certifications: SOC 2 Type II, ISO 27001:2022, ISO 27017, ISO 27018, ISO 42001, GDPR, CCPA, ISO 27701
- Hosting: United States, Germany, Australia, Japan, United Kingdom, Ireland
- Customers named: Sweetgreen, Bilt Rewards, Nasdaq, HubSpot, JetBlue, SafetyCulture, McDonald's, Siemens

## What it publishes

Every page getdbt.com exposes, read 2026-09-29: 3652 addresses. By kind, pages and the last 90 days:

- blog: 165 pages, 0 in the last 90 days, latest undated
- case study: 61 pages, 0 in the last 90 days, latest 2025-04-17
- webinar or virtual event: 176 pages, 0 in the last 90 days, latest undated
- conference or event: 555 pages, 0 in the last 90 days, latest 2026-06-07
- report or ebook: 83 pages, 35 in the last 90 days, latest 2026-09-29
- comparison: 22 pages, 1 in the last 90 days, latest 2026-08-27
- template or tool: 3 pages, 1 in the last 90 days, latest 2026-09-04
- glossary or explainer: 10 pages, 0 in the last 90 days, latest undated
- podcast or video: 3 pages, 0 in the last 90 days, latest 2022-02-25
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-29 report or ebook: Athena https://docs.getdbt.com/guides/athena
- Recent: 2026-09-29 report or ebook: Azure synapse analytics https://docs.getdbt.com/guides/azure-synapse-analytics
- Recent: 2026-09-29 report or ebook: Bigquery https://docs.getdbt.com/guides/bigquery
- Recent: 2026-09-29 report or ebook: Databricks https://docs.getdbt.com/guides/databricks
- Recent: 2026-09-29 report or ebook: Redshift https://docs.getdbt.com/guides/redshift
- Recent: 2026-09-29 report or ebook: Snowflake https://docs.getdbt.com/guides/snowflake

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.