# Databricks alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 391 of the 432 answers in the 2 categories where Databricks holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/databricks/alternatives/

## Named instead, most often (every category and segment added)

- Hightouch: 134
- BigQuery: 80
- Snowflake: 47
- Census: 31
- Segment: 18
- Salesforce Data Cloud: 11

## Data warehouse and reverse ETL for marketing

**Small business**: 69 of 72 answers did not name Databricks (Databricks is #16 of 17 at 0%).

- Hightouch: first choice in 42 of those 69
- BigQuery: first choice in 38 of those 69
- Census: first choice in 15 of those 69
- Snowflake: first choice in 5 of those 69
- Polytomic: first choice in 4 of those 69
- RudderStack: first choice in 2 of those 69
- Airbyte: first choice in 1 of those 69
- Hevo: first choice in 1 of those 69

**Mid-market**: 65 of 72 answers did not name Databricks (Databricks is #12 of 14 at 0%).

- Hightouch: first choice in 43 of those 65
- BigQuery: first choice in 27 of those 65
- Snowflake: first choice in 20 of those 65
- Census: first choice in 7 of those 65
- Weld: first choice in 2 of those 65
- Adapters: first choice in 1 of those 65
- ClicData: first choice in 1 of those 65
- DuckDB: first choice in 1 of those 65

**Enterprise**: 58 of 72 answers did not name Databricks (Databricks is #10 of 13 at 0%).

- Hightouch: first choice in 40 of those 58
- Snowflake: first choice in 22 of those 58
- BigQuery: first choice in 10 of those 58
- Census: first choice in 9 of those 58
- Improvado: first choice in 1 of those 58
- Omnata: first choice in 1 of those 58
- Weld: first choice in 1 of those 58

## Data management platforms

**Small business**: 71 of 72 answers did not name Databricks.

- Segment: first choice in 8 of those 71
- Apollo.io: first choice in 6 of those 71
- HubSpot: first choice in 6 of those 71
- Airtable: first choice in 4 of those 71
- ClicData: first choice in 4 of those 71
- Fivetran: first choice in 4 of those 71
- BigQuery: first choice in 3 of those 71
- Klaviyo: first choice in 3 of those 71

**Mid-market**: 65 of 72 answers did not name Databricks (Databricks is #10 of 11 at 0%).

- Segment: first choice in 10 of those 65
- Hightouch: first choice in 6 of those 65
- RudderStack: first choice in 4 of those 65
- Tealium: first choice in 4 of those 65
- ClicData: first choice in 3 of those 65
- AdRoll ABM: first choice in 2 of those 65
- BigQuery: first choice in 2 of those 65
- Demandbase: first choice in 2 of those 65

**Enterprise**: 63 of 72 answers did not name Databricks (Databricks is #9 of 13 at 0%).

- Salesforce Data Cloud: first choice in 11 of those 63
- Adobe Real-Time CDP: first choice in 6 of those 63
- Tealium: first choice in 5 of those 63
- Adobe Audience Manager: first choice in 4 of those 63
- Informatica Intelligent Data Management Cloud: first choice in 4 of those 63
- ActionIQ: first choice in 3 of those 63
- Hightouch: first choice in 3 of those 63
- Oracle Unity: first choice in 2 of those 63

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.