# Databricks SQL Warehouse: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 26 judge labels across 1 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/databricks-sql-warehouse/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | 0% | 15 | 23% | 26 |

## What the models said for it

- "Best for: Advanced marketing teams that rely heavily on data science, custom machine learning models" (Gemini 3.5 Flash, Warehouse & ETL)
- "Best For: Marketing teams that need to perform advanced machine learning modeling" (GLM 4.7 FlashX, Warehouse & ETL)
- "Best for: Teams building advanced analytics/ML pipelines alongside warehousing" (DeepSeek V4 Flash, Warehouse & ETL)
- "Snowflake, BigQuery, Redshift, or Databricks - Cloud data warehouses" (Llama 4 Maverick, Warehouse & ETL)

## And against it

- "Avoid for tight budgets: ... Databricks (pricey for what small marketing teams need)" (DeepSeek V4 Flash, Warehouse & ETL)
- "*Avoid (usually):* Databricks (historically too complex for marketing-first use cases" (Gemini 3.5 Flash, Warehouse & ETL)
- "Avoid: Databricks (too complex/expensive for a mid-sized marketing team)" (Gemini 3.5 Flash, Warehouse & ETL)
- "Databricks shines for ML/churn models but overkill (and pricier at 2x Snowflake) if your team isn't data-science heavy" (Grok 4.20, Warehouse & ETL)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 18 → 15 of 83.

## The company

Databricks; http://databricks.com/; San Francisco, United States; founded 2013; about 4,000 employees (2022). From Wikidata, fetched 2026-09-14.

## In its own words

What Databricks SQL Warehouse's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: a compute resource that lets you query and explore data on Databricks (https://docs.databricks.com/aws/en/compute/sql-warehouse)
- For: Most users (https://docs.databricks.com/aws/en/compute/sql-warehouse)
- Price stated: For pricing for each warehouse type and a detailed feature comparison, see Databricks SQL. (https://docs.databricks.com/aws/en/compute/sql-warehouse/warehouse-types)

## What it publishes

Every page databricks.com exposes, read 2026-09-29: 24115 addresses. By kind, pages and the last 90 days:

- blog: 3030 pages, 10 in the last 90 days, latest 2026-09-28
- case study: 39 pages, 0 in the last 90 days, latest 2019-02-01
- webinar or virtual event: 277 pages, 0 in the last 90 days, latest 2020-08-01
- conference or event: 2766 pages, 0 in the last 90 days, latest 2026-06-15
- report or ebook: 473 pages, 0 in the last 90 days, latest 2023-06-01
- comparison: 41 pages, 0 in the last 90 days, latest 2022-03-01
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 232 pages, 0 in the last 90 days, latest 2020-01-01
- podcast or video: 2 pages, 0 in the last 90 days, latest 2021-04-01
- news or press: 6 pages, 0 in the last 90 days, latest 2021-07-01
- Recent: 2026-09-28 blog: How databricks rolls out frontier models 14000 employees day 1 https://www.databricks.com/blog/how-databricks-rolls-out-frontier-models-14000-employees-day-1
- Recent: 2026-09-28 blog: Lakebase search state art full text and vector search postgres https://www.databricks.com/blog/lakebase-search-state-art-full-text-and-vector-search-postgres
- Recent: 2026-09-28 blog: Manufacturing data and ai connecting product value chain https://www.databricks.com/blog/manufacturing-data-and-ai-connecting-product-value-chain
- Recent: 2026-09-28 blog: How roll out genie one step step enterprise playbook https://www.databricks.com/blog/how-roll-out-genie-one-step-step-enterprise-playbook
- Recent: 2026-09-28 blog: Helping marketing data engineering same word different meaning https://www.databricks.com/blog/helping-marketing-data-engineering-same-word-different-meaning
- Recent: 2026-09-25 blog: Data dialogue how sp global energy made its structured data estate conversational databricks https://www.databricks.com/blog/data-dialogue-how-sp-global-energy-made-its-structured-data-estate-conversational-databricks

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.