# Databricks Lakehouse alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 231 of the 252 answers in the 1 category where Databricks Lakehouse holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/databricks-lakehouse/alternatives/

## Named instead, most often (every category and segment added)

- Segment: 30
- HubSpot Marketing Hub: 12
- Salesforce Data Cloud: 12
- Adobe Real-Time CDP: 10
- Hightouch: 10
- Airtable: 7

## Data management platforms

**Small business**: 82 of 84 answers did not name Databricks Lakehouse.

- Segment: first choice in 15 of those 82
- HubSpot Marketing Hub: first choice in 12 of those 82
- Airtable: first choice in 7 of those 82
- Apollo.io: first choice in 5 of those 82
- Panoply: first choice in 4 of those 82
- Google Analytics 4: first choice in 3 of those 82
- RudderStack: first choice in 3 of those 82
- ClicData: first choice in 2 of those 82

**Mid-market**: 75 of 84 answers did not name Databricks Lakehouse (Databricks Lakehouse is #8 of 16 at 0%).

- Segment: first choice in 15 of those 75
- BlueConic: first choice in 5 of those 75
- Hightouch: first choice in 5 of those 75
- AdRoll: first choice in 1 of those 75
- AdRoll ABM: first choice in 1 of those 75
- Adform DMP: first choice in 1 of those 75
- Adobe Real-Time CDP B2B Edition: first choice in 1 of those 75
- ClicData: first choice in 1 of those 75

**Enterprise**: 74 of 84 answers did not name Databricks Lakehouse (Databricks Lakehouse is #9 of 13 at 0%).

- Salesforce Data Cloud: first choice in 12 of those 74
- Adobe Real-Time CDP: first choice in 10 of those 74
- Hightouch: first choice in 5 of those 74
- Informatica Intelligent Data Management Cloud: first choice in 4 of those 74
- Tealium Customer Data Hub: first choice in 4 of those 74
- Adobe Real-Time CDP B2B Edition: first choice in 3 of those 74
- Demandbase: first choice in 3 of those 74
- Adobe Audience Manager: first choice in 2 of those 74

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.