# Criteo: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 11 judge labels across 4 categories by 8 of 12 models. Page: https://gtm-ai-index.com/vendors/criteo/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Programmatic and display advertising | 0% | 47 | 33% | 6 |
| Native and content advertising | 0% | 21 | 0% | 3 |
| Attribution and marketing mix modeling | 0% | 75 | 0% | 1 |
| Ecommerce marketing | 0% | 130 | 100% | 1 |

## What the models said for it

- "Best For: Retailers and DTC (Direct-to-Consumer) brands focusing on the bottom of the funnel." (Qwen 3.7 Flash, Programmatic)

## And against it

- "Independent Retargeting Networks (e.g., AdRoll, Criteo) ... "black box" networks struggle to match users effectively" (Gemini 3.5 Flash, Ecommerce marketing)
- "observed serving ads on Made-for-Advertising websites" (DeepSeek V4 Flash, Programmatic)
- "SSPs like Magnite, PubMatic, Criteo, Xandr" (Grok 4.1 Fast, Programmatic)

## The company

Criteo; https://www.criteo.com; Paris, France; founded 2005; public, CRTO on Nasdaq. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.