# Criteo alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 234 of the 252 answers in the 1 category where Criteo holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/criteo/alternatives/

## Named instead, most often (every category and segment added)

- Amazon Ads: 72
- Walmart Connect: 23
- Amazon Advertising: 21
- Skai: 12
- Amazon: 10
- Pacvue: 8

## Retail media platforms

**Small business**: 81 of 84 answers did not name Criteo (Criteo is #5 of 10 at 2%).

- Amazon Ads: first choice in 33 of those 81
- Amazon Advertising: first choice in 11 of those 81
- Walmart Connect: first choice in 9 of those 81
- Instacart Ads: first choice in 4 of those 81
- Amazon: first choice in 2 of those 81
- Faire: first choice in 2 of those 81
- Google Ads: first choice in 2 of those 81
- LinkedIn Campaign Manager: first choice in 2 of those 81

**Mid-market**: 77 of 84 answers did not name Criteo (Criteo is #6 of 9 at 2%).

- Amazon Ads: first choice in 26 of those 77
- Walmart Connect: first choice in 8 of those 77
- Amazon Advertising: first choice in 7 of those 77
- Pacvue: first choice in 4 of those 77
- Amazon: first choice in 3 of those 77
- LinkedIn Campaign Manager: first choice in 2 of those 77
- Skai: first choice in 2 of those 77
- StackAdapt: first choice in 2 of those 77

**Enterprise**: 76 of 84 answers did not name Criteo (Criteo is #9 of 11 at 0%).

- Amazon Ads: first choice in 13 of those 76
- Skai: first choice in 10 of those 76
- Walmart Connect: first choice in 6 of those 76
- Amazon: first choice in 5 of those 76
- Pacvue: first choice in 4 of those 76
- Amazon Advertising: first choice in 3 of those 76
- Adnuntius: first choice in 2 of those 76
- Criteo Commerce Max: first choice in 2 of those 76

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.