# Contentful alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 152 of the 216 answers in the 1 category where Contentful holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/contentful/alternatives/

## Named instead, most often (every category and segment added)

- WordPress: 49
- Webflow: 39
- HubSpot Content Hub: 14
- Wix: 5
- Adobe Experience Manager: 4
- Framer: 3

## Content management systems for marketing sites

**Small business**: 69 of 72 answers did not name Contentful (Contentful is #10 of 11 at 0%).

- Webflow: first choice in 31 of those 69
- WordPress: first choice in 26 of those 69
- HubSpot Content Hub: first choice in 6 of those 69
- Wix: first choice in 4 of those 69
- Framer: first choice in 3 of those 69
- Squarespace: first choice in 2 of those 69

**Mid-market**: 46 of 72 answers did not name Contentful (Contentful is #4 of 13 at 10%).

- WordPress: first choice in 17 of those 46
- Webflow: first choice in 8 of those 46
- HubSpot Content Hub: first choice in 7 of those 46
- Weebly: first choice in 1 of those 46
- Wix: first choice in 1 of those 46

**Enterprise**: 37 of 72 answers did not name Contentful (Contentful is #1 of 14 at 37%).

- WordPress: first choice in 6 of those 37
- Adobe Experience Manager: first choice in 4 of those 37
- Sitecore: first choice in 2 of those 37
- Acquia Site Factory: first choice in 1 of those 37
- Adapto CMS: first choice in 1 of those 37
- Drupal in an enterprise hosting/support package, especially Acquia Cloud Platform / Acquia Site Factory: first choice in 1 of those 37
- HubSpot Content Hub: first choice in 1 of those 37
- dotCMS: first choice in 1 of those 37

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.