# Cognism alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 634 of the 864 answers in the 4 categories where Cognism holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/cognism/alternatives/

## Named instead, most often (every category and segment added)

- Apollo.io: 165
- Insycle: 47
- Bombora: 36
- Cleanlist: 31
- 6sense: 29
- DemandTools: 23

## Data enrichment

**Small business**: 59 of 72 answers did not name Cognism (Cognism is #9 of 10 at 0%).

- Apollo.io: first choice in 36 of those 59
- Snov.io: first choice in 6 of those 59
- Amplemarket: first choice in 2 of those 59
- Clay: first choice in 1 of those 59
- Hunter: first choice in 1 of those 59
- Lead411: first choice in 1 of those 59
- Lusha: first choice in 1 of those 59
- UpLead: first choice in 1 of those 59

**Mid-market**: 37 of 72 answers did not name Cognism (Cognism is #4 of 10 at 4%).

- Apollo.io: first choice in 15 of those 37
- Amplemarket: first choice in 1 of those 37
- Cleanlist: first choice in 1 of those 37
- Snov.io: first choice in 1 of those 37
- ZoomInfo: first choice in 1 of those 37

**Enterprise**: 33 of 72 answers did not name Cognism (Cognism is #2 of 9 at 12%).

- ZoomInfo: first choice in 6 of those 33
- Amplemarket: first choice in 3 of those 33
- Apollo.io: first choice in 3 of those 33
- FullEnrich: first choice in 2 of those 33
- 6sense: first choice in 1 of those 33
- Clay: first choice in 1 of those 33
- Cleanlist: first choice in 1 of those 33
- HubSpot Breeze Intelligence: first choice in 1 of those 33

## Sales intelligence and contact data

**Small business**: 57 of 72 answers did not name Cognism (Cognism is #3 of 10 at 2%).

- Apollo.io: first choice in 46 of those 57
- UpLead: first choice in 2 of those 57
- Kaspr: first choice in 1 of those 57
- Lusha: first choice in 1 of those 57
- SalesIntel: first choice in 1 of those 57

**Mid-market**: 36 of 72 answers did not name Cognism (Cognism is #4 of 13 at 2%).

- Apollo.io: first choice in 16 of those 36
- UpLead: first choice in 3 of those 36
- Amplemarket: first choice in 2 of those 36
- ZoomInfo: first choice in 2 of those 36
- Clay: first choice in 1 of those 36

**Enterprise**: 27 of 72 answers did not name Cognism (Cognism is #2 of 11 at 16%).

- ZoomInfo: first choice in 7 of those 27
- Salesmotion: first choice in 2 of those 27
- Apollo.io: first choice in 1 of those 27
- Lusha: first choice in 1 of those 27

## B2B intent data providers

**Small business**: 61 of 72 answers did not name Cognism (Cognism is #11 of 14 at 0%).

- Apollo.io: first choice in 32 of those 61
- Dealfront: first choice in 11 of those 61
- Bombora: first choice in 3 of those 61
- G2 Buyer Intent: first choice in 3 of those 61
- 6sense: first choice in 2 of those 61
- Lead Onion: first choice in 2 of those 61
- Lusha: first choice in 2 of those 61
- Prospeo: first choice in 1 of those 61

**Mid-market**: 56 of 72 answers did not name Cognism (Cognism is #7 of 14 at 2%).

- Bombora: first choice in 16 of those 56
- Apollo.io: first choice in 12 of those 56
- G2 Buyer Intent: first choice in 6 of those 56
- 24/7 Intent: first choice in 1 of those 56
- 6sense: first choice in 1 of those 56
- HubSpot Breeze Intelligence: first choice in 1 of those 56
- Intentsify: first choice in 1 of those 56
- Lusha: first choice in 1 of those 56

**Enterprise**: 62 of 72 answers did not name Cognism (Cognism is #9 of 9 at 0%).

- 6sense: first choice in 25 of those 62
- Bombora: first choice in 17 of those 62
- Demandbase: first choice in 13 of those 62
- Abmatic AI: first choice in 1 of those 62
- Apollo.io: first choice in 1 of those 62
- Factors.ai: first choice in 1 of those 62
- SalesIntel: first choice in 1 of those 62
- TrustRadius: first choice in 1 of those 62

## CRM data quality and deduplication

**Small business**: 70 of 72 answers did not name Cognism.

- Insycle: first choice in 24 of those 70
- Cleanlist: first choice in 18 of those 70
- Dedupely: first choice in 8 of those 70
- Koalify: first choice in 6 of those 70
- Apollo.io: first choice in 3 of those 70
- Clearout: first choice in 1 of those 70
- DataGroomr: first choice in 1 of those 70
- Datablist: first choice in 1 of those 70

**Mid-market**: 67 of 72 answers did not name Cognism (Cognism is #13 of 17 at 0%).

- Insycle: first choice in 19 of those 67
- Cleanlist: first choice in 11 of those 67
- ZoomInfo Operations: first choice in 5 of those 67
- DemandTools: first choice in 4 of those 67
- Dedupely: first choice in 3 of those 67
- Duplicate Check: first choice in 3 of those 67
- Cloudingo: first choice in 2 of those 67
- Koalify: first choice in 2 of those 67

**Enterprise**: 69 of 72 answers did not name Cognism.

- DemandTools: first choice in 19 of those 69
- ZoomInfo Operations: first choice in 9 of those 69
- Informatica Cloud Data Quality: first choice in 5 of those 69
- Cloudingo: first choice in 4 of those 69
- Informatica: first choice in 4 of those 69
- Insycle: first choice in 4 of those 69
- Informatica Data Quality: first choice in 3 of those 69
- LeadAngel: first choice in 3 of those 69

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.