# Close: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 25 judge labels across 4 categories by 10 of 12 models. Page: https://gtm-ai-index.com/vendors/close/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| CRM | 0% | 15 | 8% | 13 |
| Sales engagement platforms | 0% | 14 | 0% | 6 |
| Lead routing and management | 0% | 58 | 33% | 3 |
| Sales dialers and calling | 0% | 20 | 0% | 3 |

## What the models said for it

- "simpler tools like Pipedrive, Close.com, or Less Annoying CRM tend to result in higher satisfaction" (Qwen 3.7 Flash, CRM)
- "Built for "phone-based" sales... excellent for startups and SDR/BDR teams" (Qwen 3.7 Flash, CRM)
- "Close if you want calling built into a broader inside-sales platform" (GPT-5.4 mini, Dialers)
- "Pipedrive, HubSpot, and Close — complaints exist but are *scattered*" (DeepSeek V4 Flash, CRM)

## And against it

- "Sales-Only CRMs (Pipedrive, Close) - Avoid if you have marketing + sales + customer success teams" (MiniMax M2.5, CRM)
- "Limitation: Limited routing features" (MiniMax M2.5, Lead routing)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.