# CleverTap: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 75 judge labels across 5 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/clevertap/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Mobile apps | 14% | 2 | 7% | 29 |
| Retail, proximity and IoT marketing | 0% | 25 | 12% | 16 |
| In-app messaging and customer communications | 0% | 23 | 7% | 14 |
| Mobile marketing and push | 0% | 15 | 0% | 11 |
| SMS and WhatsApp marketing platforms | 0% | 30 | 0% | 5 |

## What the models said for it

- "start by evaluating Braze ... or CleverTap (for a better price-to-feature ratio with strong analytics and retention capabilities)" (Claude Haiku 4.5, Mobile apps)
- "route messages through the official WhatsApp Business Cloud API (e.g., Wati, Respond.io, CleverTap, Twilio, Bird, or AiSensy)" (Gemini 3.5 Flash, SMS & WhatsApp)
- "If you want to wake up dormant app users and keep them inside your app, choose CleverTap or OneSignal." (GLM 4.7 FlashX, Mobile & push)
- "CleverTap is positioned as the leading mid-market mobile marketing platform on value and analytics." (Muse Glimmer 30B, Mobile apps)

## And against it

- "What to Avoid ... CleverTap — Strong for mobile-first consumer apps ... less aligned with typical B2B SaaS use cases." (DeepSeek V4 Flash, Mobile apps)
- "Avoid enterprise platforms like Braze, Airship, or CleverTap" (DeepSeek V4 Flash, Proximity)
- "Avoid: Enterprise tools like Braze/CleverTap" (Grok 4.1 Fast, Proximity)
- "frequently flagged as risky for initial use" (Mistral Small, In-app messaging)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Retail, proximity and IoT marketing: 6% to 0%, −6. Inside the floor by 5 points · rank 6 → 25 of 130.
- Mobile apps: 11% to 14%, +3. Inside the floor by 8 points · rank 3 → 2 of 117.
- Mobile marketing and push: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 15 of 80.
- In-app messaging and customer communications: 0% to 0%, ±0. Inside the floor by 11 points · rank 25 → 23 of 105.
- SMS and WhatsApp marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 30 of 111.

## The company

CleverTap; http://clevertap.com/; Mountain View, United States; founded 2013. From Wikidata, fetched 2026-09-14.

## In its own words

What CleverTap's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: All-in-One Customer Engagement Platform (https://clevertap.com/)
- For: Growing teams ready to launch smarter engagement; Expanding businesses looking for deeper personalization and richer insights; Enterprise teams needing advanced AI decisioning, automation, and governance (https://clevertap.com/pricing)
- Price stated: Core $85/month (https://clevertap.com/pricing)
- Starting price: $85/month (https://clevertap.com/pricing)
- Free plan or trial: Core is available as a free trial — sign up and start engaging your users within minutes. (https://clevertap.com/pricing)
- Certifications: ISO2700 compliant, ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II, CSA STAR Level 2, SOC 2, ISO 27001, GDPR
- Hosting: Localized AWS Instances, regional hosting, United States of America, India, United Arab Emirates
- Customers named: Libas, Tata Cliq Luxury, ZEE5, Edenred, Simpl, VieON, Dropper Credit Card, Hola Health

## What it publishes

Every page clevertap.com exposes, read 2026-09-29: 3398 addresses. By kind, pages and the last 90 days:

- blog: 1377 pages, 11 in the last 90 days, latest 2026-09-23
- case study: 106 pages, 5 in the last 90 days, latest 2026-09-23
- webinar or virtual event: 67 pages, 0 in the last 90 days, latest 2026-06-10
- conference or event: 73 pages, 13 in the last 90 days, latest 2026-09-21
- report or ebook: 75 pages, 2 in the last 90 days, latest 2026-07-22
- comparison: 40 pages, 3 in the last 90 days, latest 2026-09-23
- template or tool: 3 pages, 0 in the last 90 days, latest 2024-02-28
- glossary or explainer: 109 pages, 1 in the last 90 days, latest 2026-09-25
- podcast or video: 19 pages, 0 in the last 90 days, latest 2025-05-27
- news or press: 156 pages, 1 in the last 90 days, latest 2026-09-23
- Recent: 2026-09-25 glossary or explainer: What is a buyer persona a guide for marketers https://clevertap.com/blog/what-is-a-buyer-persona-a-guide-for-marketers
- Recent: 2026-09-23 blog: Cyber monday marketing ideas https://clevertap.com/blog/cyber-monday-marketing-ideas
- Recent: 2026-09-23 comparison: Braze vs moengage https://clevertap.com/blog/braze-vs-moengage
- Recent: 2026-09-23 news or press: Clevertap appoints lohran queiroz as vice president for latin america https://clevertap.com/news/press-release/clevertap-appoints-lohran-queiroz-as-vice-president-for-latin-america
- Recent: 2026-09-23 case study: Picsart trustpilot ratings growth https://clevertap.com/case-study/picsart-trustpilot-ratings-growth
- Recent: 2026-09-22 comparison: Klaviyo competitors alternatives https://clevertap.com/blog/klaviyo-competitors-alternatives

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.