# Clay: how AI models rank it, October 2026 GTM AI Recommendation Index, October 2026 Edition. Named in 86 judge labels across 11 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/clay/ ## Standing by category | Category | Share | Rank | Negative rate | Labels | |---|---|---|---|---| | Data enrichment | 6% | 2 | 11% | 37 | | AI marketing agents | 2% | 12 | 0% | 10 | | Sales intelligence and contact data | 0% | 9 | 0% | 14 | | AI SDR agents | 0% | 20 | 0% | 13 | | Account-based marketing platforms | 0% | 19 | 0% | 4 | | Sales engagement platforms | 0% | 21 | 0% | 3 | | B2B intent data providers | 0% | 30 | 0% | 1 | | Creative automation platforms | 0% | 74 | 0% | 1 | | CRM data quality and deduplication | 0% | 59 | 0% | 1 | | Data management platforms | 0% | 68 | 0% | 1 | | Meeting scheduling | 0% | 43 | 0% | 1 | ## What the models said for it - "Choose Clay if you have a modern, tech-savvy sales/marketing team ... wants the best possible email-finding coverage" (Gemini 3.5 Flash, Enrichment) - "Clay (Best for Workflow Orchestration & Waterfall Enrichment): Clay is a market leader for modern GTM teams." (Gemini 3.5 Flash, Enrichment) - "Clay (featuring its autonomous AI agent, Claygent) is the industry leader for mid-market B2B." (Gemini 3.5 Flash, AI marketing agents) - "If your strategy is personalized outbound and you want maximum data coverage: Go with Clay." (Gemini 3.5 Flash, Enrichment) ## And against it - "multi-provider setups built with tools such as Apollo’s waterfall feature or Clay... may make it harder to trace where a particular field came from" (GPT-6 Luna, Enrichment) - "Don't adopt Clay unless you have technical staff to manage workflows." (DeepSeek V4 Flash, Enrichment) - "requires 3 to 4 additional tools and has unpredictable credit costs" (Claude Haiku 4.5, Enrichment) - "More expensive but offers waterfall enrichment from 150+ providers" (MiniMax M2.5, Enrichment) ## Movement since September 2026 Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise. - AI marketing agents: 0% to 2%, +2. New · not ranked in September 2026 · rank 12 of 157. - Data enrichment: 9% to 6%, −1. Inside the floor by 10 points · rank 2 of 50, unchanged. - Sales intelligence and contact data: 0% to 0%, ±0. Inside the floor by 11 points · rank 6 → 9 of 52. - AI SDR agents: 0% to 0%, ±0. Inside the floor by 11 points · rank 22 → 20 of 77. - Account-based marketing platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 19 of 71. - Sales engagement platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 21 of 66. - B2B intent data providers: 0% to 0%, ±0. Inside the floor by 11 points · rank 23 → 30 of 60. - Creative automation platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 74 of 109. - CRM data quality and deduplication: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 59 of 99. - Data management platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 48 → 68 of 159. - Meeting scheduling: 0% to 0%, ±0. New · not ranked in September 2026 · rank 43 of 58. ## In its own words What Clay's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index. - Positioning: Build systems to grow revenue (https://clay.com/) - For: GTM engineers (https://clay.com/) - Price stated: Start for free today. No credit card required. (https://clay.com/) - Starting price: 0 (https://clay.com/) - Free plan or trial: 14-day Pro trial, no credit card required (https://clay.com/) - Integrations claimed: 150 (https://www.clay.com/pricing); 200 (https://www.clay.com/use-cases/abm) (pages disagree) - Certifications: SOC 2 Type II, GDPR, CCPA, ISO 27001 +, ISO 42001 - Customers named: Anthropic, Canva, Coverflex, ElevenLabs, Figma, Hex, Intercom, Legora ## What it publishes Every page clay.com exposes, read 2026-09-29: 10141 addresses. By kind, pages and the last 90 days: - blog: 265 pages, 0 in the last 90 days, latest undated - case study: 34 pages, 0 in the last 90 days, latest undated - webinar or virtual event: 3 pages, 1 in the last 90 days, latest 2026-07-14 - report or ebook: 120 pages, 12 in the last 90 days, latest 2026-07-20 - comparison: 27 pages, 0 in the last 90 days, latest undated - template or tool: 337 pages, 0 in the last 90 days, latest undated - glossary or explainer: 275 pages, 0 in the last 90 days, latest undated - news or press: 1 pages, 0 in the last 90 days, latest undated - Recent: 2026-07-20 report or ebook: Crm b2b sales https://www.clay.com/guides/best/crm-b2b-sales - Recent: 2026-07-14 webinar or virtual event: Find print on demand companies https://www.clay.com/tools/find-print-on-demand-companies - Recent: 2026-07-13 report or ebook: Gtm tools https://www.clay.com/guides/best/gtm-tools - Recent: 2026-07-12 report or ebook: What is sales prospecting https://www.clay.com/guides/what-is-sales-prospecting - Recent: 2026-07-09 report or ebook: How to find recently funded companies https://www.clay.com/guides/how-to-find-recently-funded-companies - Recent: 2026-07-08 report or ebook: Sales engagement tools https://www.clay.com/guides/best/sales-engagement-tools ## Record - Method: https://gtm-ai-index.com/methodology/ - Raw judge labels and full responses: https://gtm-ai-index.com/data/ - License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.