# Clay alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 721 of the 864 answers in the 4 categories where Clay holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/clay/alternatives/

## Named instead, most often (every category and segment added)

- Apollo.io: 161
- ZoomInfo: 57
- Insycle: 45
- Cleanlist: 31
- Amplemarket: 25
- DemandTools: 25

## Data enrichment

**Small business**: 49 of 72 answers did not name Clay (Clay is #5 of 10 at 2%).

- Apollo.io: first choice in 25 of those 49
- Snov.io: first choice in 4 of those 49
- Amplemarket: first choice in 2 of those 49
- Lusha: first choice in 2 of those 49
- UpLead: first choice in 2 of those 49
- Hunter: first choice in 1 of those 49
- Lead411: first choice in 1 of those 49

**Mid-market**: 46 of 72 answers did not name Clay (Clay is #2 of 10 at 9%).

- Apollo.io: first choice in 20 of those 46
- Amplemarket: first choice in 4 of those 46
- Cognism: first choice in 2 of those 46
- Cleanlist: first choice in 1 of those 46
- Demandbase Services: first choice in 1 of those 46
- Snov.io: first choice in 1 of those 46
- UpLead: first choice in 1 of those 46
- ZoomInfo: first choice in 1 of those 46

**Enterprise**: 38 of 72 answers did not name Clay (Clay is #4 of 9 at 7%).

- ZoomInfo: first choice in 9 of those 38
- Amplemarket: first choice in 4 of those 38
- Cognism: first choice in 3 of those 38
- Apollo.io: first choice in 2 of those 38
- 6sense: first choice in 1 of those 38
- FullEnrich: first choice in 1 of those 38
- HubSpot Breeze Intelligence: first choice in 1 of those 38
- UpLead: first choice in 1 of those 38

## AI SDR agents

**Small business**: 62 of 72 answers did not name Clay (Clay is #4 of 8 at 4%).

- Apollo.io: first choice in 14 of those 62
- AiSDR: first choice in 13 of those 62
- Agent Frank: first choice in 4 of those 62
- Amplemarket: first choice in 3 of those 62
- Saleshandy: first choice in 3 of those 62
- Artisan: first choice in 2 of those 62
- Instantly: first choice in 2 of those 62
- SalesTools.io: first choice in 2 of those 62

**Mid-market**: 59 of 72 answers did not name Clay (Clay is #9 of 11 at 0%).

- Apollo.io: first choice in 8 of those 59
- Amplemarket: first choice in 7 of those 59
- Artisan: first choice in 4 of those 59
- AiSDR: first choice in 3 of those 59
- Amplemarket Duo: first choice in 3 of those 59
- Amplemarket Duo Copilot: first choice in 3 of those 59
- SalesTools.io: first choice in 3 of those 59
- Breakout: first choice in 2 of those 59

**Enterprise**: 66 of 72 answers did not name Clay (Clay is #9 of 11 at 2%).

- 11x: first choice in 10 of those 66
- Artisan: first choice in 7 of those 66
- Outreach: first choice in 7 of those 66
- AiSDR: first choice in 5 of those 66
- Salesforce Agentforce: first choice in 4 of those 66
- Salesloft: first choice in 4 of those 66
- Amplemarket: first choice in 3 of those 66
- Salesforce Agentforce SDR: first choice in 3 of those 66

## Sales intelligence and contact data

**Small business**: 68 of 72 answers did not name Clay.

- Apollo.io: first choice in 55 of those 68
- UpLead: first choice in 4 of those 68
- Cognism: first choice in 1 of those 68
- Hunter: first choice in 1 of those 68
- Kaspr: first choice in 1 of those 68
- Lusha: first choice in 1 of those 68
- SalesIntel: first choice in 1 of those 68

**Mid-market**: 61 of 72 answers did not name Clay (Clay is #6 of 13 at 0%).

- Apollo.io: first choice in 31 of those 61
- ZoomInfo: first choice in 10 of those 61
- UpLead: first choice in 3 of those 61
- Cognism: first choice in 2 of those 61
- Amplemarket: first choice in 1 of those 61

**Enterprise**: 67 of 72 answers did not name Clay.

- ZoomInfo: first choice in 37 of those 67
- Cognism: first choice in 7 of those 67
- Salesmotion: first choice in 4 of those 67
- Apollo.io: first choice in 2 of those 67
- Amplemarket: first choice in 1 of those 67
- Lusha: first choice in 1 of those 67

## CRM data quality and deduplication

**Small business**: 68 of 72 answers did not name Clay.

- Insycle: first choice in 21 of those 68
- Cleanlist: first choice in 17 of those 68
- Dedupely: first choice in 8 of those 68
- Koalify: first choice in 6 of those 68
- Apollo.io: first choice in 4 of those 68
- Clearout: first choice in 1 of those 68
- Cognism: first choice in 1 of those 68
- DataGroomr: first choice in 1 of those 68

**Mid-market**: 65 of 72 answers did not name Clay (Clay is #9 of 17 at 0%).

- Insycle: first choice in 20 of those 65
- Cleanlist: first choice in 10 of those 65
- DemandTools: first choice in 5 of those 65
- ZoomInfo Operations: first choice in 5 of those 65
- Cloudingo: first choice in 3 of those 65
- Dedupely: first choice in 3 of those 65
- Duplicate Check: first choice in 3 of those 65
- Koalify: first choice in 2 of those 65

**Enterprise**: 72 of 72 answers did not name Clay.

- DemandTools: first choice in 20 of those 72
- ZoomInfo Operations: first choice in 9 of those 72
- Informatica Cloud Data Quality: first choice in 5 of those 72
- Cloudingo: first choice in 4 of those 72
- Informatica: first choice in 4 of those 72
- Insycle: first choice in 4 of those 72
- Cleanlist: first choice in 3 of those 72
- Informatica Data Quality: first choice in 3 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.