# Census alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 78 of the 216 answers in the 1 category where Census holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/census/alternatives/

## Named instead, most often (every category and segment added)

- BigQuery: 24
- Hightouch: 23
- Snowflake: 6
- Polytomic: 3
- Improvado: 2
- Weld: 2

## Data warehouse and reverse ETL for marketing

**Small business**: 29 of 72 answers did not name Census (Census is #3 of 17 at 12%).

- BigQuery: first choice in 10 of those 29
- Hightouch: first choice in 9 of those 29
- Polytomic: first choice in 3 of those 29
- Databricks: first choice in 1 of those 29
- Hevo: first choice in 1 of those 29
- Metabase: first choice in 1 of those 29
- MotherDuck: first choice in 1 of those 29
- RudderStack: first choice in 1 of those 29

**Mid-market**: 29 of 72 answers did not name Census (Census is #4 of 14 at 5%).

- BigQuery: first choice in 11 of those 29
- Hightouch: first choice in 9 of those 29
- Snowflake: first choice in 4 of those 29
- Weld: first choice in 2 of those 29
- Adapters: first choice in 1 of those 29
- ClicData: first choice in 1 of those 29
- Funnel: first choice in 1 of those 29
- Improvado: first choice in 1 of those 29

**Enterprise**: 20 of 72 answers did not name Census (Census is #4 of 13 at 10%).

- Hightouch: first choice in 5 of those 20
- BigQuery: first choice in 3 of those 20
- Snowflake: first choice in 2 of those 20
- Airbyte: first choice in 1 of those 20
- Improvado: first choice in 1 of those 20
- Omnata: first choice in 1 of those 20

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.