# Cello alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 232 of the 252 answers in the 1 category where Cello holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/cello/alternatives/

## Named instead, most often (every category and segment added)

- Referral Rock: 27
- PartnerStack: 24
- ReferralCandy: 18
- Ambassador: 13
- Extole: 13
- Impartner PRM: 12

## Referral and partner programs

**Small business**: 78 of 84 answers did not name Cello.

- ReferralCandy: first choice in 13 of those 78
- Referral Rock: first choice in 12 of those 78
- PartnerStack: first choice in 7 of those 78
- Referral Factory: first choice in 7 of those 78
- Viral Loops: first choice in 6 of those 78
- FirstPromoter: first choice in 4 of those 78
- Smile.io: first choice in 4 of those 78
- GrowSurf: first choice in 3 of those 78

**Mid-market**: 76 of 84 answers did not name Cello (Cello is #6 of 15 at 6%).

- PartnerStack: first choice in 12 of those 76
- Referral Rock: first choice in 6 of those 76
- Smile.io: first choice in 6 of those 76
- ReferralCandy: first choice in 5 of those 76
- Friendbuy: first choice in 3 of those 76
- GrowSurf: first choice in 3 of those 76
- Referral Factory: first choice in 3 of those 76
- Ambassador: first choice in 2 of those 76

**Enterprise**: 78 of 84 answers did not name Cello.

- Extole: first choice in 13 of those 78
- Impartner PRM: first choice in 12 of those 78
- Ambassador: first choice in 11 of those 78
- Referral Rock: first choice in 9 of those 78
- Friendbuy: first choice in 8 of those 78
- PartnerStack: first choice in 5 of those 78
- Talkable: first choice in 5 of those 78
- SaaSquatch: first choice in 3 of those 78

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.