# Brightcove alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 152 of the 216 answers in the 1 category where Brightcove holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/brightcove/alternatives/

## Named instead, most often (every category and segment added)

- Wistia: 86
- YouTube: 23
- Vimeo: 20
- Vidyard: 12
- Gumlet: 7
- SmartVideo: 2

## Video marketing and hosting

**Small business**: 68 of 72 answers did not name Brightcove (Brightcove is #9 of 9 at 0%).

- Wistia: first choice in 44 of those 68
- YouTube: first choice in 11 of those 68
- Vimeo: first choice in 10 of those 68
- Gumlet: first choice in 2 of those 68
- SmartVideo: first choice in 2 of those 68
- Dacast: first choice in 1 of those 68
- Livid: first choice in 1 of those 68
- Spotlightr: first choice in 1 of those 68

**Mid-market**: 60 of 72 answers did not name Brightcove (Brightcove is #8 of 8 at 0%).

- Wistia: first choice in 37 of those 60
- YouTube: first choice in 12 of those 60
- Vidyard: first choice in 8 of those 60
- Vimeo: first choice in 8 of those 60
- Gumlet: first choice in 2 of those 60
- Spotlightr: first choice in 1 of those 60

**Enterprise**: 24 of 72 answers did not name Brightcove (Brightcove is #1 of 7 at 25%).

- Wistia: first choice in 5 of those 24
- Vidyard: first choice in 4 of those 24
- Gumlet: first choice in 3 of those 24
- Vimeo: first choice in 2 of those 24
- Bunny Stream: first choice in 1 of those 24
- Panopto: first choice in 1 of those 24
- Vbrick: first choice in 1 of those 24

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.