# Brevo: how AI models rank it, October 2026 GTM AI Recommendation Index, October 2026 Edition. Named in 125 judge labels across 13 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/brevo/ ## Standing by category | Category | Share | Rank | Negative rate | Labels | |---|---|---|---|---| | Marketing automation and campaign management | 21% | 2 | 8% | 24 | | Email marketing platforms | 12% | 3 | 8% | 37 | | SMS and WhatsApp marketing platforms | 10% | 3 | 0% | 18 | | Channel partner and local marketing | 7% | 6 | 0% | 6 | | Ecommerce marketing | 4% | 7 | 0% | 18 | | Customer data platforms | 2% | 8 | 0% | 4 | | Mobile marketing and push | 2% | 12 | 25% | 4 | | AI marketing agents | 0% | 34 | 0% | 5 | | Email deliverability and testing tools | 0% | 42 | 20% | 5 | | Content marketing platforms | 0% | 51 | 0% | 1 | | Email verification | 0% | 59 | 100% | 1 | | Landing pages and interactive content | 0% | 45 | 0% | 1 | | Value selling tools | 0% | 72 | 0% | 1 | ## What the models said for it - "The Best Overall Value: Brevo (formerly Sendinblue) Brevo is widely considered the most cost-effective all-in-one automation tool for small businesses." (Qwen 3.7 Flash, Marketing automation) - "the best all-around marketing automation platform is usually Brevo because it offers a free plan and low starting prices" (Perplexity Sonar, Marketing automation) - "Sender and Brevo stand out as the most cost-effective through-channel marketing platforms with robust free plans" (Mistral Small, Channel marketing) - "Brevo is the most cited "best budget" platform because of the unlimited contacts free tier and email-volume pricing." (Muse Glimmer 30B, Email marketing) ## And against it - "Brevo reviews include complaints about negative-framed opt-outs and automatic upgrades that users felt were deceptive." (GPT-5.4 mini, Email verification) - "The main downside is their sending limits... throttling speed or suspending accounts that spike in volume." (Claude Haiku 4.5, Marketing automation) - "Multiple Reddit users mention Brevo throttling speed or suspending accounts that spike in volume." (Claude Haiku 4.5, Email marketing) - "It lacks the deep behavioral segmentation and API depth of Customer.io or Braze" (GLM 4.7 FlashX, Mobile & push) ## Movement since September 2026 Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise. - SMS and WhatsApp marketing platforms: 0% to 10%, +11. New · not ranked in September 2026 · rank 3 of 111. - Email marketing platforms: 16% to 12%, −6. Inside the floor by 5 points · rank 3 of 66, unchanged. - Ecommerce marketing: 0% to 4%, +5. Inside the floor by 6 points · rank 11 → 7 of 115. - Marketing automation and campaign management: 26% to 21%, −3. Inside the floor by 8 points · rank 2 of 59, unchanged. - Customer data platforms: 0% to 2%, +2. Inside the floor by 9 points · rank 23 → 8 of 61. - Mobile marketing and push: 0% to 2%, +2. Inside the floor by 9 points · rank 34 → 12 of 80. - Channel partner and local marketing: 8% to 7%, −1. Inside the floor by 10 points · rank 4 → 6 of 124. - AI marketing agents: 0% to 0%, ±0. New · not ranked in September 2026 · rank 34 of 157. - Email deliverability and testing tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 42 of 110. - Content marketing platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 40 → 51 of 135. - Email verification: 0% to 0%, ±0. New · not ranked in September 2026 · rank 59 of 65. - Landing pages and interactive content: 0% to 0%, ±0. Inside the floor by 11 points · rank 26 → 45 of 69. - Value selling tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 72 of 116. ## The company Brevo; https://www.brevo.com/; Paris, France; founded 2012; about 1,000 employees (2025). From Wikidata, fetched 2026-09-14. ## In its own words What Brevo's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index. - Positioning: Brevo is the leading Customer Platform designed to efficiently build meaningful relationships at scale. (https://brevo.com/) - For: businesses (https://brevo.com/) - Price stated: Free, Starter, Standard, Professional, Enterprise (https://brevo.com/) - Starting price: 0 (https://brevo.com/) - Free plan or trial: Try it free; Sign up free; No credit card required. (https://brevo.com/) - Integrations claimed: 150 (https://brevo.com/) - Certifications: B Corp Certification - Customers named: Adbloom, Buffalo Grill, Suntransfers ## What it publishes Every page brevo.com exposes, read 2026-09-29: 8421 addresses. By kind, pages and the last 90 days: - blog: 460 pages, 0 in the last 90 days, latest undated - case study: 126 pages, 0 in the last 90 days, latest undated - webinar or virtual event: 8 pages, 0 in the last 90 days, latest 2025-02-19 - conference or event: 2 pages, 0 in the last 90 days, latest 2022-11-01 - report or ebook: 28 pages, 0 in the last 90 days, latest undated - comparison: 45 pages, 0 in the last 90 days, latest undated - template or tool: 4 pages, 0 in the last 90 days, latest undated - glossary or explainer: 127 pages, 0 in the last 90 days, latest undated - podcast or video: 1 pages, 0 in the last 90 days, latest 2024-03-06 - news or press: 21 pages, 0 in the last 90 days, latest undated - Recent: 2025-02-19 webinar or virtual event: 3142 https://community.brevo.com/t/setting-up-a-brevo-automation-for-a-webinar-reminder-sequence-based-on-a-fixed-end-date/3142 - Recent: 2024-09-27 webinar or virtual event: 2173 https://community.brevo.com/t/cta-button-to-plug-into-wordpress-for-webinar-on-multiple-dates/2173 - Recent: 2024-03-06 podcast or video: 883 https://community.brevo.com/t/player-podcast-dans-campagne-email/883 - Recent: 2022-11-01 conference or event: Engineering meetup 2022 https://engineering.brevo.com/engineering-meetup-2022 ## Record - Method: https://gtm-ai-index.com/methodology/ - Raw judge labels and full responses: https://gtm-ai-index.com/data/ - License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.