# Braze: how AI models rank it, October 2026 GTM AI Recommendation Index, October 2026 Edition. Named in 168 judge labels across 11 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/braze/ ## Standing by category | Category | Share | Rank | Negative rate | Labels | |---|---|---|---|---| | Mobile marketing and push | 9% | 3 | 26% | 47 | | Mobile apps | 9% | 3 | 37% | 43 | | Retail, proximity and IoT marketing | 4% | 7 | 22% | 18 | | In-app messaging and customer communications | 2% | 9 | 12% | 25 | | Marketing automation and campaign management | 0% | 11 | 0% | 12 | | Ecommerce marketing | 0% | 18 | 0% | 6 | | SMS and WhatsApp marketing platforms | 0% | 29 | 17% | 6 | | Channel partner and local marketing | 0% | 46 | 25% | 4 | | Email marketing platforms | 0% | 18 | 0% | 4 | | Customer intelligence and data science | 0% | 54 | 0% | 2 | | Customer data platforms | 0% | 32 | 0% | 1 | ## What the models said for it - "Braze (Best for Omnichannel Journeys)... Braze is a leading customer engagement platform that integrates native geofencing capabilities." (GLM 4.7 FlashX, Proximity) - "Braze | Best-in-class cross-channel orchestration, enterprise-grade, strong analytics | Higher cost, steeper learning curve" (DeepSeek V4 Flash, Mobile & push) - "Braze — Strong geofencing, excellent omnichannel campaign orchestration, enterprise-grade, large partner ecosystem." (DeepSeek V4 Flash, Proximity) - "For Full-Funnel Orchestration: Braze or Iterable (enterprise-grade journeys, strong B2B use cases)" (GLM 4.7 FlashX, Mobile apps) ## And against it - "Several reviewers explicitly advise avoiding Braze unless you are pushing toward enterprise scale." (Mistral Small, Mobile & push) - "Braze's pricing ... heavy developer overhead, and complex implementation make it poor ROI" (Gemini 3.5 Flash, Mobile & push) - ""steer clear," "skip unless enterprise scale"). Reviewers explicitly advise avoiding." (Grok 4.1 Fast, Mobile & push) - "Avoid: Enterprise tools like Braze/CleverTap (great but $100s+/month post-trial)" (Grok 4.1 Fast, Proximity) ## Movement since September 2026 Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise. - Mobile marketing and push: 4% to 9%, +6. Inside the floor by 5 points · rank 5 → 3 of 80. - Retail, proximity and IoT marketing: 2% to 4%, +3. Inside the floor by 8 points · rank 15 → 7 of 130. - Mobile apps: 9% to 9%, +2. Inside the floor by 9 points · rank 6 → 3 of 117. - In-app messaging and customer communications: 2% to 2%, ±0. Inside the floor by 11 points · rank 14 → 9 of 105. - Marketing automation and campaign management: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 of 59, unchanged. - Ecommerce marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 25 → 18 of 115. - SMS and WhatsApp marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 29 of 111. - Channel partner and local marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 35 → 46 of 124. - Email marketing platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 18 of 66. - Customer intelligence and data science: 0% to 0%, ±0. New · not ranked in September 2026 · rank 54 of 142. - Customer data platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 40 → 32 of 61. ## The company Braze; https://www.braze.com/; New York City, United States; founded 2011. From Wikidata, fetched 2026-09-14. ## In its own words What Braze's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index. - Positioning: Braze is a customer engagement platform that empowers brands to Be Absolutely Engaging.™ (https://braze.com/) - For: brands (https://braze.com/) - Price stated: Pricing (https://braze.com/) - Free plan or trial: Start a Free Trial (https://braze.com/) - Certifications: ISO 27001 certification, SOC 2 Type II compliance - Customers named: Pizza Hut, BEES/Anheuser Busch-InBev, Virgin Red, Hugosave, Papa Johns UK, Sonder, sweetgreen, DutchBros ## What it publishes Every page braze.com exposes, read 2026-09-29: 5107 addresses. By kind, pages and the last 90 days: - blog: 2225 pages, 56 in the last 90 days, latest 2026-09-24 - case study: 194 pages, 5 in the last 90 days, latest 2026-09-01 - webinar or virtual event: 192 pages, 0 in the last 90 days, latest undated - conference or event: 17 pages, 0 in the last 90 days, latest undated - report or ebook: 6 pages, 0 in the last 90 days, latest undated - comparison: 27 pages, 1 in the last 90 days, latest 2026-07-21 - template or tool: 2 pages, 0 in the last 90 days, latest undated - glossary or explainer: 20 pages, 0 in the last 90 days, latest 2026-01-21 - podcast or video: 199 pages, 0 in the last 90 days, latest undated - news or press: 95 pages, 3 in the last 90 days, latest 2026-09-24 - Recent: 2026-09-24 blog: Microsoft outlook hotmail email deliverability https://www.braze.com/resources/articles/microsoft-outlook-hotmail-email-deliverability - Recent: 2026-09-24 news or press: Braze named a leader in 2026 gartner magic quadrant for multichannel marketing hubs for fourth consecutive year https://www.braze.com/press-releases/braze-named-a-leader-in-2026-gartner-magic-quadrant-for-multichannel-marketing-hubs-for-fourth-consecutive-year - Recent: 2026-09-24 blog: Braze named leader 2026 gartner magic quadrant https://www.braze.com/resources/articles/braze-named-leader-2026-gartner-magic-quadrant - Recent: 2026-09-23 blog: Email deliverability 101 https://www.braze.com/resources/articles/email-deliverability-101 - Recent: 2026-09-22 blog: Ip warming practical guide https://www.braze.com/resources/articles/ip-warming-practical-guide - Recent: 2026-09-22 blog: Braze account objects spotlight https://www.braze.com/resources/articles/braze-account-objects-spotlight ## Record - Method: https://gtm-ai-index.com/methodology/ - Raw judge labels and full responses: https://gtm-ai-index.com/data/ - License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.