# Brandwatch Influence: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 7 judge labels across 1 categories by 6 of 14 models. Page: https://gtm-ai-index.com/vendors/brandwatch-influence/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Influencer platforms | 0% | 21 | 14% | 7 |

## What the models said for it

- "Tools like HypeAuditor, Brandwatch, Meltwater, and Favikon are recommended for their fraud detection and audience authenticity checks." (Mistral Small, Influencer)
- "Tools like Meltwater or Brandwatch ... are excellent if your primary goal is securing earned media coverage" (Qwen 3.7 Flash, Influencer)

## And against it

- "Brandwatch is not suited for small teams looking for a lightweight or low-cost discovery-only tool" (Claude Haiku 4.5, Influencer)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Influencer platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 28 → 21 of 72.

## The company

Brandwatch; http://www.brandwatch.com; Brighton and Hove, United Kingdom; founded 2005. From Wikidata, fetched 2026-09-14.

## In its own words

What Brandwatch Influence's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Formerly Paladin (https://brandwatch.com/)
- For: influencer marketers and agencies (https://www.brandwatch.com/plans)
- Price stated: custom plans (https://www.brandwatch.com/plans)
- Free plan or trial: Book a free demo. (https://www.brandwatch.com/plans)
- Customers named: MyMichigan Health, Prosci, Franco, Cision, Spinnin' Records, Omni Hotels & Resorts, Art of the Possible, Up&Up Group

## What it publishes

Every page brandwatch.com exposes, read 2026-09-29: 7055 addresses. By kind, pages and the last 90 days:

- blog: 976 pages, 8 in the last 90 days, latest 2026-09-28
- case study: 96 pages, 2 in the last 90 days, latest 2026-09-16
- webinar or virtual event: 271 pages, 1 in the last 90 days, latest 2026-07-15
- conference or event: 6 pages, 0 in the last 90 days, latest 2020-08-10
- report or ebook: 274 pages, 0 in the last 90 days, latest 2025-10-10
- comparison: 10 pages, 0 in the last 90 days, latest 2025-12-09
- glossary or explainer: 9 pages, 0 in the last 90 days, latest 2025-11-05
- podcast or video: 2 pages, 0 in the last 90 days, latest undated
- news or press: 124 pages, 0 in the last 90 days, latest 2026-04-01
- Recent: 2026-09-28 blog: 5 social media news stories you need to read this week https://www.brandwatch.com/blog/5-social-media-news-stories-you-need-to-read-this-week
- Recent: 2026-09-24 blog: Consumer intelligence wins https://www.brandwatch.com/blog/consumer-intelligence-wins
- Recent: 2026-09-16 case study: Mymichigan health https://www.brandwatch.com/case-studies/mymichigan-health
- Recent: 2026-09-09 case study: Prosci https://www.brandwatch.com/case-studies/prosci
- Recent: 2026-08-14 blog: Campaign measurement social search signals https://www.brandwatch.com/blog/campaign-measurement-social-search-signals
- Recent: 2026-08-13 blog: Why enterprises need purpose built ai https://www.brandwatch.com/blog/why-enterprises-need-purpose-built-ai

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.