# Branch: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 33 judge labels across 2 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/branch/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Mobile apps | 0% | 23 | 0% | 30 |
| Attribution and marketing mix modeling | 0% | 73 | 33% | 3 |

## What the models said for it

- "Always use reputable MMPs (AppsFlyer, Adjust, Branch) for attribution" (MiniMax M2.5, Mobile apps)
- "like AppsFlyer, Adjust, or Branch with built-in fraud protection" (Kimi K2, Mobile apps)
- "If you are building something new and care about the User Experience (UX) immediately after a click: Choose Branch." (Qwen 3.7 Flash, Mobile apps)
- "Branch - attribution + deep linking ... Best choice for teams prioritizing seamless web-to-app user experiences" (Muse Glimmer 30B, Mobile apps)

## And against it

- "Mobile-heavy tools like AppsFlyer or Branch if your focus is web/desktop" (Grok 4.1 Fast, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Mobile apps: 2% to 0%, −2. Inside the floor by 9 points · rank 10 → 23 of 117.
- Attribution and marketing mix modeling: 0% to 0%, ±0. Inside the floor by 11 points · rank 44 → 73 of 123.

## The company

Branch Metrics; http://branch.io; Palo Alto, United States; founded 2014. From Wikidata, fetched 2026-09-14.

## What it publishes

Every page branch.io exposes, read 2026-09-29: 1874 addresses. By kind, pages and the last 90 days:

- blog: 690 pages, 7 in the last 90 days, latest 2026-09-23
- case study: 119 pages, 1 in the last 90 days, latest 2026-08-04
- webinar or virtual event: 202 pages, 1 in the last 90 days, latest 2026-07-23
- conference or event: 11 pages, 3 in the last 90 days, latest 2026-09-29
- report or ebook: 108 pages, 3 in the last 90 days, latest 2026-09-25
- comparison: 14 pages, 1 in the last 90 days, latest 2026-09-02
- template or tool: 2 pages, 0 in the last 90 days, latest 2020-03-18
- glossary or explainer: 142 pages, 0 in the last 90 days, latest 2026-05-07
- podcast or video: 132 pages, 4 in the last 90 days, latest 2026-09-10
- news or press: 45 pages, 7 in the last 90 days, latest 2026-09-24
- Recent: 2026-09-29 conference or event: Braze forge 2026 https://www.branch.io/events/braze-forge-2026
- Recent: 2026-09-25 report or ebook: The ctv measurement playbook https://www.branch.io/resources/white-paper/the-ctv-measurement-playbook
- Recent: 2026-09-24 news or press: Branch expands ai measurement with chatgpt ads attribution across app web and desktop https://www.branch.io/resources/news/branch-expands-ai-measurement-with-chatgpt-ads-attribution-across-app-web-and-desktop/
- Recent: 2026-09-23 blog: Branch brings paid and organic chatgpt measurement together https://www.branch.io/resources/blog/branch-brings-paid-and-organic-chatgpt-measurement-together
- Recent: 2026-09-22 blog: Why google reports 72 million events and your mmp says 2 million https://www.branch.io/resources/uncategorized/why-google-reports-72-million-events-and-your-mmp-says-2-million
- Recent: 2026-09-18 conference or event: App growth summit https://www.branch.io/events/app-growth-summit

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.