# Bombora: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 84 judge labels across 6 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/bombora/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| B2B intent data providers | 27% | 2 | 27% | 66 |
| Account-based marketing platforms | 0% | 64 | 40% | 5 |
| Market intelligence platforms | 0% | 40 | 20% | 5 |
| Audience and consumer insights platforms | 0% | 28 | 0% | 4 |
| Sales intelligence and contact data | 0% | 20 | 0% | 3 |
| Experimentation and personalization | 0% | 67 | 100% | 1 |

## What the models said for it

- "Bombora is the most recognized pure-play intent provider... Choose Bombora if you already have a strong sales/marketing stack and simply need the most trusted third-party intent signals" (Kimi K2, Intent data)
- "I would generally recommend Bombora if your priority is reliable third-party intent data and broad market coverage" (Perplexity Sonar, Intent data)
- "Practical recommendation for a typical mid-sized B2B company: start with Bombora Company Surge for topic surge intent" (Muse Glimmer 30B, Intent data)
- "I would start with Bombora (if you just need the intent feed) or ZoomInfo (if you also need robust contact data)." (MiniMax M2.5, Intent data)

## And against it

- "Intent signals have high false positives (~20% inaccuracy per tests), wasting SDR time. No self-serve trial, annual contracts ~$30K+." (Grok 4.1 Fast, ABM)
- "Bombora ($25K+/year) and 6sense ($60K+/year) are enterprise-level and not suitable for limited budgets" (MiniMax M2.5, Intent data)
- "Why Skip for Mid-Sized ... standalone (needs extra enrichment tools); too pricey." (Grok 4.1 Fast, Intent data)
- "RB2B / ZoomInfo / Bombora: Contact identification or intent data tools" (DeepSeek V4 Flash, Experimentation)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- B2B intent data providers: 35% to 27%, −10. Inside the floor by 1 point · rank 1 → 2 of 60.
- Account-based marketing platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 43 → 64 of 71.
- Market intelligence platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 40 of 172.
- Audience and consumer insights platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 28 of 155.
- Sales intelligence and contact data: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 20 of 52.
- Experimentation and personalization: 0% to 0%, ±0. New · not ranked in September 2026 · rank 67 of 71.

## In its own words

What Bombora's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: B2B data provider for Intent, audience and identity (https://bombora.com/)
- For: enterprise brands and their agencies (https://bombora.com/)
- Customers named: Hushly, MiQ, Premier cybersecurity organization, Sphere DSG, Events Industry Council, CRA, Box, Gradiant

## What it publishes

Every page bombora.com exposes, read 2026-09-29: 781 addresses. By kind, pages and the last 90 days:

- blog: 288 pages, 9 in the last 90 days, latest 2026-09-23
- case study: 42 pages, 0 in the last 90 days, latest 2026-06-29
- webinar or virtual event: 3 pages, 0 in the last 90 days, latest undated
- conference or event: 2 pages, 0 in the last 90 days, latest undated
- report or ebook: 2 pages, 0 in the last 90 days, latest undated
- comparison: 5 pages, 0 in the last 90 days, latest 2025-12-28
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 4 pages, 2 in the last 90 days, latest 2026-07-13
- podcast or video: 3 pages, 0 in the last 90 days, latest 2026-03-17
- news or press: 1 pages, 1 in the last 90 days, latest 2026-08-03
- Recent: 2026-09-23 blog: From insight to activation leveraging hg insights and bombora data for b2b advertising success https://bombora.com/blog/from-insight-to-activation-leveraging-hg-insights-and-bombora-data-for-b2b-advertising-success
- Recent: 2026-09-11 blog: Build the right data recipe with bombora digital audiences https://bombora.com/resources/build-the-right-data-recipe-with-bombora-digital-audiences
- Recent: 2026-09-09 blog: B2b identity graphs and the campaign measurement variable youre likely ignoring https://bombora.com/blog/b2b-identity-graphs-and-the-campaign-measurement-variable-youre-likely-ignoring
- Recent: 2026-09-08 blog: How publishers use intent data to reclaim direct audience relationships https://bombora.com/blog/how-publishers-use-intent-data-to-reclaim-direct-audience-relationships
- Recent: 2026-09-08 blog: Signal over noise how publishers turn intent data into insights in the age of ai https://bombora.com/blog/signal-over-noise-how-publishers-turn-intent-data-into-insights-in-the-age-of-ai
- Recent: 2026-08-06 blog: Intent data trends the research signals behind apples ai chip strategy https://bombora.com/blog/intent-data-trends-the-research-signals-behind-apples-ai-chip-strategy

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.