# BigQuery alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 262 of the 432 answers in the 2 categories where BigQuery holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/bigquery/alternatives/

## Named instead, most often (every category and segment added)

- Hightouch: 34
- Segment: 18
- Salesforce Data Cloud: 12
- Tealium: 9
- Adobe Real-Time CDP: 7
- Census: 7

## Data warehouse and reverse ETL for marketing

**Small business**: 19 of 72 answers did not name BigQuery (BigQuery is #2 of 17 at 35%).

- Hightouch: first choice in 6 of those 19
- Census: first choice in 1 of those 19
- Hevo: first choice in 1 of those 19
- Metabase: first choice in 1 of those 19
- Supabase: first choice in 1 of those 19
- Weld: first choice in 1 of those 19

**Mid-market**: 19 of 72 answers did not name BigQuery (BigQuery is #2 of 14 at 24%).

- Hightouch: first choice in 4 of those 19
- Census: first choice in 2 of those 19
- Funnel: first choice in 1 of those 19
- Improvado: first choice in 1 of those 19
- Snowflake: first choice in 1 of those 19

**Enterprise**: 27 of 72 answers did not name BigQuery (BigQuery is #3 of 13 at 11%).

- Hightouch: first choice in 15 of those 27
- Snowflake: first choice in 6 of those 27
- Census: first choice in 4 of those 27
- Improvado: first choice in 1 of those 27

## Data management platforms

**Small business**: 67 of 72 answers did not name BigQuery (BigQuery is #11 of 13 at 0%).

- Segment: first choice in 8 of those 67
- Apollo.io: first choice in 6 of those 67
- HubSpot: first choice in 6 of those 67
- Airtable: first choice in 4 of those 67
- ClicData: first choice in 4 of those 67
- Fivetran: first choice in 4 of those 67
- Klaviyo: first choice in 3 of those 67
- HubSpot Breeze Intelligence: first choice in 2 of those 67

**Mid-market**: 65 of 72 answers did not name BigQuery (BigQuery is #4 of 11 at 4%).

- Segment: first choice in 10 of those 65
- Hightouch: first choice in 6 of those 65
- RudderStack: first choice in 4 of those 65
- Tealium: first choice in 4 of those 65
- AdRoll ABM: first choice in 2 of those 65
- ClicData: first choice in 2 of those 65
- Demandbase: first choice in 2 of those 65
- Lotame: first choice in 2 of those 65

**Enterprise**: 65 of 72 answers did not name BigQuery (BigQuery is #11 of 13 at 0%).

- Salesforce Data Cloud: first choice in 12 of those 65
- Adobe Real-Time CDP: first choice in 7 of those 65
- Tealium: first choice in 5 of those 65
- Adobe Audience Manager: first choice in 4 of those 65
- Informatica Intelligent Data Management Cloud: first choice in 4 of those 65
- ActionIQ: first choice in 3 of those 65
- Hightouch: first choice in 3 of those 65
- 6sense: first choice in 2 of those 65

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.