# BigCommerce alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 282 of the 432 answers in the 2 categories where BigCommerce holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/bigcommerce/alternatives/

## Named instead, most often (every category and segment added)

- Klaviyo: 37
- HubSpot Marketing Hub: 28
- Omnisend: 25
- BigCommerce B2B Edition: 18
- Shopify: 18
- WooCommerce: 11

## Ecommerce platforms

**Small business**: 25 of 72 answers did not name BigCommerce (BigCommerce is #2 of 9 at 31%).

- WooCommerce: first choice in 5 of those 25
- Shopify: first choice in 3 of those 25
- Square Online: first choice in 3 of those 25
- Wix eCommerce: first choice in 2 of those 25
- Big Cartel: first choice in 1 of those 25

**Mid-market**: 43 of 72 answers did not name BigCommerce (BigCommerce is #2 of 11 at 18%).

- BigCommerce B2B Edition: first choice in 12 of those 43
- Shopify: first choice in 5 of those 43
- WooCommerce: first choice in 4 of those 43
- Square Online: first choice in 2 of those 43
- BigCommerce B2B: first choice in 1 of those 43
- BigCommerce with B2B Edition: first choice in 1 of those 43
- Shopify Plus B2B: first choice in 1 of those 43
- WizCommerce: first choice in 1 of those 43

**Enterprise**: 37 of 72 answers did not name BigCommerce (BigCommerce is #4 of 10 at 11%).

- Adobe Commerce: first choice in 5 of those 37
- Shopify: first choice in 3 of those 37
- commercetools: first choice in 2 of those 37
- Elastic Path: first choice in 1 of those 37
- OroCommerce: first choice in 1 of those 37
- SAP Commerce Cloud: first choice in 1 of those 37
- Shopify Plus / Shopify Enterprise: first choice in 1 of those 37

## Ecommerce marketing

**Small business**: 55 of 72 answers did not name BigCommerce (BigCommerce is #6 of 12 at 6%).

- Omnisend: first choice in 15 of those 55
- Klaviyo: first choice in 13 of those 55
- HubSpot Marketing Hub: first choice in 8 of those 55
- ActiveCampaign: first choice in 5 of those 55
- Shopify: first choice in 5 of those 55
- Brevo: first choice in 2 of those 55
- Wix: first choice in 2 of those 55
- WooCommerce: first choice in 2 of those 55

**Mid-market**: 63 of 72 answers did not name BigCommerce (BigCommerce is #5 of 10 at 6%).

- HubSpot Marketing Hub: first choice in 17 of those 63
- Klaviyo: first choice in 17 of those 63
- Omnisend: first choice in 10 of those 63
- BigCommerce B2B Edition: first choice in 6 of those 63
- Wix: first choice in 2 of those 63
- ActiveCampaign: first choice in 1 of those 63
- Brevo: first choice in 1 of those 63
- Google Display Network: first choice in 1 of those 63

**Enterprise**: 59 of 72 answers did not name BigCommerce (BigCommerce is #3 of 12 at 9%).

- Adobe Marketo Engage: first choice in 10 of those 59
- Salesforce Marketing Cloud: first choice in 9 of those 59
- Klaviyo: first choice in 7 of those 59
- Bloomreach: first choice in 3 of those 59
- HubSpot Marketing Hub: first choice in 3 of those 59
- Insider: first choice in 3 of those 59
- Adobe Commerce: first choice in 2 of those 59
- Shopify: first choice in 2 of those 59

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.